As a marketing leader or CMO, does it get harder for you to share and collaborate on content each year, or easier? Many marketing teams are decentralized and even if they aren’t physically separated themselves, the teams and agencies they collaborate with are. How do you share lots of content between these groups? I mean, LOTS OF CONTENT, not a few pictures or folders. If this is your problem, you may find this article interesting.
Content traditionally and currently may be stored and shared over multiple laptops, servers, and cloud-based storage accounts. Maybe it’s on a hard drive somewhere. Maybe that hard drive belongs to an employee that left the company last year. If your content lives in any of these places, it is potentially at risk.
From a CMO or marketing leader’s perspective, you may have less insight than you want into how content is being produced, if it’s being managed properly, if it is being distributed effectively, or if the marketing initiatives are producing a positive ROI. Or, you might have a handle on some of these, but not others.
Fundamentally, content centralization is nothing new. You have Dropbox or Box, so you’re all set, right? Folder-based storage is useful for storing content, just not that much of it. Individual folders of assets are shared through links sent via email, Slack, Skype, or some other communication platform.
The problems really arise when you have thousands or tens of thousands of digital assets – pieces of content. It’s at this point where people typically lose control of their content.
The good news is that there is a solution to this problem. It’s called a DAM – a digital asset management solution.