50 Brand Positioning Examples (Plus Valuable Tips for Better Brand Positioning)

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Brand positioning is all about differentiating your brand from all of your competitors to leave a lasting impression on your target audience. When crafting your brand positioning strategy, your goal is to create brand associations in consumers’ minds so they perceive your brand as being favorable and different. Effective brand positioning requires a complete understanding of your target consumer, your … Read More

Most Overlooked Productivity Hurdles for Graphic Designers: 50 Expert Tips and Insights on Common Productivity Challenges Facing Graphic Designers and How to Overcome Them

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Graphic designers have to overcome a slew of productivity hurdles on a daily basis. From missing design assets to frequent distractions, repetitive processes that end up taking up too much of your valuable time, and more. Fortunately, most of these challenges have readily available solutions. We set out to pinpoint the most commonly overlooked productivity hurdles today’s graphic designers face, … Read More

What are Brand Identity Guidelines?

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Brand identity and its accompanying guidelines are more than slapping a logo onto your content. They’re more than a PDF to outline whether you follow AP Style or the Chicago Manual of Style. Indeed, brand identity guidelines define your brand’s public and private image, and help influence your customer experience through every touchpoint.  What Are Brand Identity Guidelines? There is … Read More

DAM Vs MAM: The difference between Digital Asset Management and Media Asset Management

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The difference between a DAM and a MAM: What Digital Asset Managers and other marketers need to know If you ever thought about trying to understand the difference between Digital Asset Management (DAM) and Media Asset Management (MAM) then this post is for you. I will explain: What DAMs and MAMs have in common The difference between Digital Asset Management … Read More

Digital Archivist Salary: Pay Rates for Digital Asset Managers & Archivists

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The question “if digital asset managers and digital archivists are key to a successful DAM implementation what are their typical salaries?” got me thinking.  I recently came across an email set by the Henry Stewart DAM conference group. Henry Stewart conferences are a great resource for digital archivists and those wanting to learn all things about DAM and I have … Read More

15 Digital Asset Management (DAM) Tips To Get You Started: How DAM Drives Efficiency And Transparency

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Digital Asset Management (DAM) continues to help organizations across every industry improve efficiency and transparency. But where do you begin if you’re selecting your first DAM system? Or replacing a legacy system? We want to share with you 16 top tips for selecting a DAM system that have helped guide our customers through the DAM selection process. Table of Contents … Read More

Image Editing Tips for Marketers & Publishers: Evolve Your Imaging Workflow

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Back in the film days workflows involved few people, and very direct communications. A concept would generate an assignment, a “known” photographer would go out and interpret the situation and rolls of film would show up, best case in a day or two. The film would then be sent out to a lab for processing, and a day or two … Read More

Top Healthcare Marketing Trends 2018: Content Marketing, Patient-Focused Marketing, Marketing Technology Trends, and More

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Like any industry, healthcare has its share of challenges, and healthcare marketers are always striving to make an impact on consumers and influence public sentiment about not only their respective companies, but the industry as a whole. That’s where healthcare marketing trends come in; marketers need to be aware of the trends and what the competition is up to in … Read More

Digital marketing best practices guide

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How DAM is revolutionizing marketing Evaluating Digital Asset Management Software Vendors: 50 expert insights on how Digital Asset Management is changing the face of marketing. 6 things you need to know to stay ahead of the game in 2018 Understand how consumers are searching for and finding information about brands: The Ultimate List of Marketing Statistics How innovators are redefining … Read More

MerlinOne Announces Product Expansions and Record-Setting Growth

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Boston, January 10, 2018 – MerlinOne, the leading enterprise-grade digital asset management solution, announced today that 2017 saw year-over-year growth in new recurring revenue top 320 percent. “Our sustained growth is a direct result of a customer base that is passionate about building experiences that engage their audience, and a team here at MerlinOne that is devoted to their success,” … Read More