Best Practices for Maintaining a DAM System

What is a Digital Asset Management System? Tips & Best Practices for Choosing and Maintaining a DAM

By Angela Stringfellow - Last updated

Getting frustrated with the time your team is wasting searching for – or recreating – digital assets, or tracking down need-to-know information about usage rights? It’s time to consider a digital asset management system. Here’s what you need to know about how to choose the right digital asset management system for your needs, as well as some best practices for … Read More

Why Digital Asset Management Systems are the Marketing Pillars of Truth

By Logan Fleck - Last updated

As digital commerce becomes more mainstream, the way that you manage the digital assets under your control will determine your future in the marketplace. You must first organize your assets in a way that allows for easy access. However, you must also learn to leverage the most out of your assets while securing their place in your infrastructure from malicious outside forces. … Read More

How to Fit a DAM System into a Creative Workflow

By Angela Stringfellow - Last updated

One of the biggest challenges in today’s workplace? Managing and coordinating wildly diverse teams, often with contributors spread across the country and even the world. How do you centralize your creative process? How do you stay efficient? How do you even stay organized? The real question isn’t how to fit your DAM system to your creative workflow, but rather in … Read More

Reasons Why Your DAM May Not Be Working the Way You Hoped

By Logan Fleck - Last updated

Let’s face it. Keeping all content sorted and easily accessible can be a challenge, especially for businesses with tens and hundreds of thousands of digital assets. That’s where a good digital asset management (DAM) system is invaluable. For businesses that have a ton of content, they really struggle in keeping all that content effectively organized. DAM’s are specifically designed to … Read More

Who Uses (or Should be Using) DAM Software?

By Angela Stringfellow - Last updated

Digital asset management software, otherwise known as DAM software, is essential in today’s business environment. Not only is it key to organizing and accessing your digital collateral (ex. logos), but it’s also the key to keeping those assets properly protected. So, who uses DAM software? What kinds of companies? What size of company? And, more importantly, should you be using DAM … Read More

Top 50 Brand Management Tools

By Angela Stringfellow - Last updated

Brand management is no small job. From staying consistent across all deliverables and channels, to keeping up on social media, to nurturing the customer experience, to managing your brand reputation, it’s a complex undertaking with a lot of moving parts. Luckily, there are tools to make the task a little easier – not just for brand managers, but creative and … Read More

The DAM System Adoption Hurdle: Getting Other Users Just as Excited as You Are

By Logan Fleck - Last updated

It is one thing to decide on a new digital asset management (DAM) system – it is quite another to expand the concept into a company-wide solution. Forward thinking firms are using DAM for just that, however, focusing the new process technology on better collaboration and workflow techniques. Despite these obvious advantages, implementing DAM can be troublesome without the appropriate … Read More

Biggest Productivity Hurdles for Luxury Brand Managers (and How to Overcome Them)

By Angela Stringfellow - Last updated

Brand managers for luxury brands face some unique challenges. Your brand image plays a crucial role in the value perception in the minds of your customers – some might even say your brand identity is everything in the luxury marketplace. It’s what makes consumers willing to spend hundreds of times more for a handbag from Dolce & Gabbana than they’d otherwise … Read More

3 Ways AI is Morphing Content Marketing Right Now

By Logan Fleck - Last updated

Everyone, everywhere is talking AI this and AI that, but skeptics who think AI is just merely a buzzword have their heads in the sand. According to Google CEO, Sundar Pichai, “AI is one of the most important things humanity is working on. It’s more profound than, I don’t know, electricity or fire.” Steep statement, I know, but when you … Read More

What is a Digital Asset Manager? Role, Responsibilities & Required Skillsets

By Angela Stringfellow - Last updated

In a business environment where company assets and collateral are increasingly digital – photos, video, website and blog content, reviews, and more – the role of Digital Asset Manager is no longer a luxury; it is a necessity. Today, companies serious about digital assets (and their interdepartmental use) require a Digital Asset Manager to analyze, organize, and manage vast libraries of digital … Read More