What Does a Chief Digital Officer Do?

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The title of Chief Digital Officer (CDO), sometimes called a Chief Digital Information Officer (CDIO), may seem self-descriptive – they manage digital information, right? – but the everyday reality is that the job, responsibilities, and developing roles of a CDO are many and ever-evolving. The Definition of a Chief Digital Officer Years ago, when digital was just getting off the … Read More

34 Marketing Pros Reveal the Areas with the Most Underrated and Overrated Marketing ROI (and What You Should Do About It)

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Today’s marketing pros have a plethora of options when it comes to marketing channels, strategies, and tactics. That’s not always a good thing, though, as dabbling in a little bit of everything can lead to a “jack of all trades, master of none” situation. To get the best results from marketing initiatives, some companies opt to excel in a few … Read More

Brand Positioning Statements (with 6 Examples)

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Screenshot via jetBlue In a marketing world where everything seems to have been done not just once, but times ad nauseam, your brand positioning statement has never been more important. This is your chance to shine. Your chance to set yourself apart from the competition. Your chance to position yourself. Your key to success. What your brand positioning statement is … Read More

35 Branding Experts and Marketing Pros Reveal the Most Important Ingredient in a Successful Branding Strategy

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Your brand strategy is a crucial element in connecting with and communicating your message to your target audience. It ties in to your customer’s needs, creating those powerful emotional connections that leave your audience wanting to learn more. It’s often also a powerful differentiator, serving to set your company apart from the competition. With your brand strategy playing such an … Read More

What is Marketing Resource Management? Definition of MRM, Best Practices, and More

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Marketing resource management is an overarching term that refers to software and technology solutions, now largely cloud-based, that help manage and centralize your marketing collateral. Definition of Marketing Resource Management Marketing resource management, or MRM, is the software infrastructure that supports marketing operations– that is, the delicate balance of technology, creative and logistic processes, and your team, to execute marketing … Read More

50 Informative Healthcare Marketing Presentations on Digital, Mobile, Branding & More

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Healthcare marketing continues to evolve as healthcare itself evolves. Marketers must analyze trends and prepare for the future to beat the competition, win consumers’ trust, and connect providers and consumers in innovative ways. Healthcare marketers also face the challenges that arise as patients conduct their own research, browse online, and read reviews before making any decisions. To meet these challenges, healthcare … Read More

Merlin Basic Debuts at the Henry Stewart DAM Conference

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Quincy, MA, May 1–Recognizing that the growing population of DAM users falls into two categories, casual users and power users,  MerlinOne has spent the last 10 months designing Basic,  a streamlined, modern UI for casual users. Basic’s mission is to allow occasional users to get their content from the DAM quickly, and be so intuitive no training is necessary. Basic, … Read More

Anatomy of a Successful Brand Manager: Background & Experience, Top Industries & Employers, Salary, and More

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Brand managers are tasked with managing all identity aspects of a product or service, as well as overseeing advertising and marketing initiatives to ensure that they’re in line with the brand’s identity and messaging. The nature of the role requires frequent interfacing with other roles and departments including research, product development, marketing, external creative agencies, and more, so it’s imperative … Read More

Merlin Top Performer in Digital Asset Management Category

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Quincy, MA April 17- MerlinOne Digital Asset Management solution was ranked as a high performer in the crowd sourced G2 Crowd Spring 2018 report. MerlinOne also won the coveted “Users Love Us Award”. The report, based on the responses of real users, helps businesses make the best digital asset management technology buying decision. “MerlinOne has been recognized as a High … Read More

Merlin’s DAM Integrates to Adobe Creative Cloud: go to Adobe Exchange!

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Quincy, MA April 17-MerlinOne is pleased to announce the availability of the Merlin DAM (digital asset management system) bi-directional extension for Creative Cloud in the Adobe Exchange App Marketplace. The Extension provides convenient access to the Merlin DAM directly from within PhotoShop and InDesign. Users can locate assets by searching, or through user-defined collections without ever leaving the Creative Cloud … Read More