What is a Digital Asset Manager? Role, Responsibilities & Required Skillsets

By Angela Stringfellow - Last updated

In a business environment where company assets and collateral are increasingly digital – photos, video, website and blog content, reviews, and more – the role of Digital Asset Manager is no longer a luxury; it is a necessity. Today, companies serious about digital assets (and their interdepartmental use) require a Digital Asset Manager to analyze, organize, and manage vast libraries of digital … Read More

50 Brand Management Trends Every Brand Manager & Marketer Should Know in 2018

By Angela Stringfellow - Last updated

Branding is one of those dynamic and ever-changing fields. Far more than just the colors you use and the words you say, brand management is more complex than simply controlling your brand narrative. Today, building your brand means understanding the full picture. Not only must you understand the big stuff – marketing trends and channels, for example – but you must … Read More

Appeal to the Senses- Embracing the Power of Video Marketing

By Logan Fleck - Last updated

I think for many marketers, embracing or let me say incorporating video into your marketing strategy sounds a bit daunting. Heck, it does for me too as I always thought it required a large budget, a signed-off script, and a ton of time that, well, I just never seemed to have. However, what I learned last week at Content Marketing … Read More

What is an Efficient Digital Asset Management System?

By Angela Stringfellow - Last updated

An efficient digital asset management system isn’t merely nice to have these days – for most modern companies, it’s a necessity. But what makes a digital asset management system efficient? When you know what to look for in a digital asset management solution and implement best practices, digital asset management becomes a strategic advantage for your company, rather than a … Read More

The Future of DAM – 10 Ways Digital Asset Management is Evolving

By Logan Fleck - Last updated

Digital asset management (DAM) best practices continue to improve over time. As enterprises demand more effective ways to store and leverage assets, the discipline is required to move forward into a more integrated, comprehensive whole. The future of DAM software is bright. Let’s take a look at 10 of the top ways that the industry is evolving. 1) Not Just … Read More

Best Practices for Managing Digital Assets

What Exactly is a Digital Asset & How to Get the Most Value from Them?

By Angela Stringfellow - Last updated

We live in a digital world today, and that means digital assets are everywhere. From the photos stored on their smartphones to the movies they stream from Netflix or Amazon Prime, the documents they store in the cloud, and more, most people are interacting with digital assets hundreds, if not thousands, of times throughout the day. But what is a digital … Read More

50 Must-Read Branding Blogs for Marketers & Brand Management Professionals

By Angela Stringfellow - Last updated

If you’re a marketer who is looking to brush up on all things branding related, then we have good news. There’s a wealth of ultra-helpful, current, and free content that can be accessed anytime, anywhere – even when you’re far away from your office. These days, many branding blogs are offering up valuable information on all aspects of the branding universe, … Read More

24 Healthcare Marketing Pros Share the Industry’s Biggest Content Strategy & Execution Mistakes

By Angela Stringfellow - Last updated

Healthcare organizations increasingly turn to content to power marketing initiatives across websites, blogs, social media, video, and beyond. However, healthcare marketing is a unique niche, with patient privacy and regulatory considerations influencing marketing efforts, most companies struggle to keep pace with the latest healthcare marketing trends. What’s more, healthcare marketers are daunted with having to work harder than ever before to … Read More