The Magic of Merlin Digital Asset Management

Easily organize, edit and share your digital assets all in one place


Intuitively Deep–
No training needed, no limits.

Merlin harnesses the full power of an enterprise digital asset management solution and presents it in a way that empowers anyone from novice to power user to instantly become more productive.

“The definition of genius is taking the complex and making it simple.” -Albert Einstein


Innovation with Meaning

Enhance your workflows with the power of the AI tools we invented, designed to specifically enhance DAM.  Go beyond traditional text searching and be empowered to search for assets based on visual criteria to receive more meaningful results. Have an image that is close but not quite right: use Visual Similarity AI to instantly present you with better options. Use our IMPACT! AI engine trained by world-class photo editors to help you confidently select images that will have the greatest impact. Identify faces instantly and accurately with our precise Facial Recognition AI. The growing MerlinAI suite of tools combines deep domain expertise with deep learning to make your job easier. 

“Any sufficiently advanced technology is indistinguishable from magic.” -Arthur C. Clarke


Partner in your Success

In the DAM world, we are the domain experts-- together we have more than 500 person-years of experience engineering DAM success. Feel confident with access to on-demand actual human support from people who understand your unique workflow requirements, are determined to help you get the most out of your DAM investment, and are entirely dedicated to your success for the lifetime of our relationship. Our responsibility is to make you feel like a hero for choosing Merlin. 

“Customer service should not be a department.
It should be the entire company.” -Tony Hsieh, Zappos

Slide Slide Slide

Plainly stated,
it will make your life easier.

Merlin simplifies your life, making it less of a hassle to organize, version, approve, use and distribute your content quickly to a range of different destinations. Learn how lost assets no longer happen, lost time is vastly reduced, and you gain control of your creative and production processes.
Watch the video to see what all the buzz is about.

Features you’ll adore.

Packed with features that will instantly help you scale your content management and that you soon won't be able to live without.

  • Lightning Fast Searching
  • Flexible UI Options
  • Facial Recognition AI
  • Visual Similarity AI
  • Video & Audio Auto Transcoding
  • Image Recognition Tagging
  • Access Controls/Permissions
  • HIPAA & GDPR Compliant Platform
  • APIs/Integrations
  • Asset Sharing & Distribution
  • Automated Workflows
See all Features

AI that makes a difference.

Merlin's facial recognition feature allows you to easily, instantly and accurately identify and tag people in your photos. Tag them individually or all at once. No matter which way you choose, it's a huge time saver.

Learn How

Deployment options

You choose how you want your Merlin deployed.


Single Tenant SaaS







Inspire your teams to get on the same page.

Merlin gives access to content where needed and democratizes access to content no matter where you’re located or what type of user you are. Merlin is your single source of truth.

What people are saying

Learn why 60,000+ users trust MerlinOne to propel better digital asset management


“Not only is MerlinX easy to use, but MerlinOne’s customer support team is outstanding.”

Alex V. Cabal, Web Analyst, Make-A-Wish

“I honestly don’t think we’d be as streamlined and as swift of an operation as we are today if we didn’t have Merlin as part of our production process…It truly has transformed the way we work.”

Coburn Dukehart, Digital & Multimedia Director, Wisconsin Center for Investigative Journalism

users world wide


companies served


assets managed



happy customers