The Content Lifecycle


Content Lifecycle Whitepaper

The content lifecycle is the process by which content gets created, reviewed, distributed, archived, then used again. Every marketer knows that content is an integral part of business success. It shapes how potential customers learn about, compare, and hopefully choose a service or product.

Today’s increased focus on content places content producers and marketers smack in the center of the spotlight. They have tight deadlines and more work to do than ever. Their goal? To make the content production process more efficient, faster, and accountable.

As you scale your content efforts, the creation process, reviews and approvals, and management of your distribution channels becomes increasingly complex. Simply getting your content out to an audience these days is much more difficult than it was 20 years ago, because there are so many more channels and technologies to manage.

Sounds daunting, right? We’ll show you how it can be done!