What is Stock Photo Rights Management?

By Angela Stringfellow - Last updated

If your company is like most, you likely leverage third-party images, as well as audio and video content, when the need arises. It’s not practical or cost-effective to maintain an on-site photo studio – unless stock photography is in fact what your company does. For the rest of us, though, it’s easier and more cost-effective to license third-party content. The … Read More

21 Marketing Pros Reveal Most Important Consideration Companies Overlook When Building Their MarTech Stack

By Angela Stringfellow - Last updated

Building a MarTech stack can be a complicated process for companies of all sizes. After all, it’s not just enterprises that are managing a variety of touchpoints across a multitude of marketing channels, and for smaller marketing teams, managing all those moving parts is impossible without the aid of marketing automation and other MarTech tools. Beyond the need to manage … Read More

What is MarTech & How Does the DAM Fit In?

By Angela Stringfellow - Last updated

Marketing is a function that relies increasingly on technology, and as more technology tools emerged to meet the needs of modern marketing, these Marketing Technology tools have collectively become known as MarTech. The blended name concept is one that has cropped up in other sectors as well, such as DevOps (Development Operations), a term used in the world of software … Read More

50 Meetups and Conferences for Brand Managers to Attend in 2018 & 2019

By Angela Stringfellow - Last updated

It’s an exciting time to be in brand management for a variety of reasons. For one, brand managers far and wide are free to make use of ever-evolving Internet technology to connect with customers, research strategy, predict global trends, and of course, get to know one another. But, with all of this forward motion comes more and more pressure for … Read More

Brand Assets: How to Identify and Leverage Brand Assets

By Angela Stringfellow - Last updated

Creating valuable brand assets is just the first step in arming your marketing and sales teams with the resources and collateral they need to engage and inform prospects and close deals. If you’re not able to easily identify brand assets, and your team members can’t easily locate them, all the effort you put into developing those high-quality assets is for … Read More

50 Healthcare Marketing Conferences and Meetups to Attend in 2018 & 2019

By Angela Stringfellow - Last updated

If you’re part of the ever-growing – and ever-evolving – healthcare marketing sphere, then you know just how important it is to stay ahead of the curve. This can mean everything from staying abreast of the latest government policy shifts to developing a keener understanding of the needs of your customer base, to schooling yourself on the most cutting-edge internet marketing … Read More

20 Experts Reveal the Most Important Skills for Creative Directors to Develop to Grow Their Careers & Salary

By Angela Stringfellow - Last updated

The role of a creative director is a multi-faceted one, requiring professionals to have a host of traits and skillsets that enable them to develop and execute innovative ideas, effectively lead teams, coordinate projects, and measure results. But what does it take for creative directors to advance in their field, taking on increasingly challenging projects and responsibilities, while growing their … Read More

5 Digital Asset Management Experts You Should Know

By Angela Stringfellow - Last updated

When it comes to digital asset management, there are a few widely recognized thought leaders who set the tone and hold considerable power in shaping the industry. If you’re trying to keep up with the latest happenings in DAM, learn about the current best practices for digital asset management, emerging technologies that promise to make DAM better than ever, and … Read More

Top 50 Tools For Healthcare Marketers

By Angela Stringfellow - Last updated

Healthcare marketers find themselves facing a completely different landscape from ten years ago. You had your traditional sales funnels and did your best to find the target audience most receptive to the healthcare products or services your company or client was offering. Fast-forward to the present, and you’re now faced with tracking digital efforts as well. It’s not just about … Read More

What Does a Chief Digital Officer Do?

By Angela Stringfellow - Last updated

The title of Chief Digital Officer (CDO), sometimes called a Chief Digital Information Officer (CDIO), may seem self-descriptive – they manage digital information, right? – but the everyday reality is that the job, responsibilities, and developing roles of a CDO are many and ever-evolving. The Definition of a Chief Digital Officer Years ago, when digital was just getting off the … Read More