MerlinOne Blog Healthcare Graphic 3

How does a DAM help with hospital marketing efforts?

The biggest struggles of any digital marketing effort is the assembling of campaign assets, managing the workflow/approval process, and then determining how that content will be shared, distributed, or published. If your Marketing, Public Relations, or Hospital Foundation does not work in a centralized fashion then you run the risk of wasting time locating assets, delaying opportunities to share them, … Read More

Benefits of DAM Software for a Non-Profit

Centralized Environment A centralized DAM provides a single platform for users to preserve, share, version, or expire assets with the knowledge everything lives in one place and can be easily located.   Reduction in Duplicative Assets A DAM helps in the reduction of duplicate photos and other assets. Without the deployment of a centralized system, assets live on file servers, drives, … Read More