We are currently living in the golden age of branding opportunity; before the past decade companies could only engage their customers in a handful of ways, but with the rise of social media and recent technological innovations, smartly-positioned brands can live, quite literally, in the pockets and purses of their clientele.
But, just because opportunity is abundant, doesn’t mean that there aren’t plenty of chances for missteps. Customers are savvier than they have ever been, making it important for companies to conduct their engagement, customer service, customer experience, and overarching images in accordance with the public’s evolving tastes and desires. Doing this may sound like a tall order — and it can be — but shrewd branding experts know that the best way to gain control in this ever-changing climate is to listen to their peers (by attending branding conferences or reading industry blogs, for example) and informative branding-related podcasts.
Lucky for you, we’ve compiled a list of the 50 best and most insightful branding podcasts around, all of which feature essential topics, like company branded media, social media engagement tips, design news, and personal branding, decoded. Whether you’re looking for insights on the latest brand management tools or tips for maintaining brand consistency, you’ll find a podcaster who has covered it. The following branding podcasts are organized in alphabetical order, by category. Jump to the categories that interest you by clicking on the links below:
Company Branded Podcasts
Gimlet Creative and Squarespace have teamed up to make a company branded podcast called, Casting Call. The show, which is hosted by Heavyweight’s Jonathan Goldstein is a “podcast talent show” that allows an esteemed panel of radio professionals to choose the next big name in podcasting from a talented pool of finalists. Once the winner is chosen, Squarespace will sponsor the winning podcast once it airs. You can subscribe to Casting Call on the Gimlet Creative website.
Three episodes we like from Casting Call:
Over the course of three years, project management and team communication software giant, Basecamp, interviewed companies that have been in business for 25 years or more. The Distance gives listeners an inside peek at exactly what it takes to head-up a long-running business, spanning a variety of unique industries. To listen or subscribe to The Distance, drop this link into your favorite podcast app.
Three episodes we like from The Distance:
Flipping the Game, a podcast created by Reebok Classic and Gimlet Creative is a three-part series that features the trials and triumphs of women’s’ roles in the sneaker business, specifically before and during the conception of the Reebok Freestyle. Flipping the Game, which is hosted by radio legend Scottie Beam, is equal parts powerful narrative and smoothly-branded podcast. You can subscribe to Flipping the Game on the Gimlet Creative website.
Three episodes we like from Flipping the Game:
Fortune Favors the Bold, a podcast partnership between Gimlet Creative and Mastercard, takes a deep look into how our society regards money and “sets out to explore and expose the ‘rules’ we all take for granted and then look at how they are being broken—and how we’re breaking through to new opportunities for millions of people in the process.” This insightful series also features common sense money management tips from co-producer, Mastercard. You can listen and subscribe to Fortune Favors the Bold on Stitcher or iTunes.
Three episodes we like from Fortune Favors the Bold:
Host Cristina Quinn, a science and technology reporter, gives listeners powerful predictions and insights on how technological advances will continue to form our destinies in the Microsoft-branded podcast, .future. This show is produced in conjunction with Gimlet Creative and, in each episode, features cutting-edge information from the trailblazers at Microsoft. You can listen to .future on the Microsoft website.
Three episodes we like from .future:
Mattress-maker, Casper, has teamed up with host Chris Gethard to bring listeners a unique podcast that focuses in on the science of sleep, in particular, dreaming. In Your Dreams also features new, exciting guest interviews in each episode, like comedians Naomi Ekperigen and Bobby Moynihan. Listeners are invited to call the podcast’s hotline at (810) DREAM-68 to share their weird dreams. You can listen and subscribe to In Your Dreams by visiting the Earwolf website.
Episodes we like from In Your Dreams:
Perhaps the most notable branded podcast that set the trend just a few short years ago was LifeAfter/The Message, a show produced by GE, in partnership with Panoply. Each of the 10 episodes follows the story of a lonely FBI agent who uses the power of technology to communicate with his late wife. You can listen and subscribe to LifeAfter/The Message by visiting Panoply’s website.
Three episodes we like from LifeAfter/ The Message:
Presented by GirlBoss Radio in partnership with Sephora Collection, #LIPSTORIES is a branded podcast that shines a light on the stories of the most powerful female entrepreneurs, creators, and thought leaders making an impact in the business world today. Each episode consists of a hard-hitting interview, paired with branded content, coming straight from the iconic beauty brand, Sephora. You can listen and subscribe to #LIPSTORIES on Podtail.
Three episodes we like from #LIPSTORIES:
Open for Business, a branded podcast from eBay in collaboration with Gimlet Creative, is a show that gives listeners an insider’s look at what it takes to build a business from the ground up. Host John Henry, founder of Cofound Harlem, guides listeners through a range of intriguing topics, including bootstrapping, customer service, launches, and hiring practices. You can listen and subscribe to Open for Business on the Gimlet Creative website.
Three episodes we like from Open for Business:
Lyft-branded podcast, Pick Me Up, is billed as “a show all about driving people toward something big.” The rideshare operator produces this show in conjunction with Gimlet Creative and, in each episode, explores the fascinating backstories behind the nation’s most motivated Lyft drivers. Pick Me Up is hosted by comedian Mariah Smith. You can listen and subscribe to the podcast on the Gimlet Creative website.
Three episodes we like from Pick Me Up:
ZipRecruiter has teamed up with iconic businessman and famous “Shark” to create the podcast, Rise and Grind with Daymond John, a show that gives listeners deep insights into the most daring entrepreneurs and entertainers shaping the world today. In each episode, the host gives a short interview with the COO of ZipRecruiter on a variety of different topics, from hiring practices to work management tips. You can listen and subscribe to Rise and Grind with Daymond John on Apple Podcasts and Stitcher.
An episode we like from Rise and Grind with Daymond John:
Back in February of 2018, McDonald’s piqued the interest of listeners by producing a branded podcast called, The Sauce, a production of Studio@Gizmodo and Onion Labs. The four-episode series chronicles the highs and lows of the McDonald’s coveted – and infamous – Szechuan Sauce. You can listen and subscribe to The Sauce on Apple Podcasts and Podtail.
Three episodes we like from The Sauce:
Branded podcast, The Slack Variety Pack, is billed as “a podcast about work, and the people and teams who do amazing work together.” The show, which is produced by the celebrated workflow software, Slack, takes listeners through a range of fun and informative topics, including emojis, introverts, firings and hirings, conflict resolution, and much more. Be sure to check out the Slack Variety Pack site to get more behind-the-scenes insight on each and every episode.
Three episodes we like from The Slack Variety Pack:
Shopify’s branded podcast, TGIM, is an acronym that stands for the “essential podcast for ambitious entrepreneurs.” Season One delves into a range of hard-hitting topics, such as market disruption, the neuroscience of memorable content, the triumphs and perils of crowdfunding, and targeted ad creation. You can subscribe to TGIM by visiting the Shopify website.
Three episodes we like from TGIM:
- Cardboard Desks, Mentors and Advice from Hootsuite CEO Ryan Holmes
- Entrepreneurship Ain’t Easy – Lessons in Perseverance
- Stick to Your Vision
The Venture, a branded podcast created by Virgin Atlantic and Gimlet Creative, is “a series about pioneering businesses and the people who made them possible.” Each episode focuses in on an innovative idea or company that is currently making waves in today’s business landscape. Episodes include interviews from Virgin founder, Sir Richard Branson, Reshma Saujani, founder of Girls Who Code, and the founders of The Onion. You can listen and subscribe to The Venture on the Gimlet Creative website.
Three episodes we like from The Venture:
- Girls Who Code: Be Brave Not Perfect
- Live in Seattle with Sir Richard Bronson
- The Real World: Disrupting the Status Quo
Wireframe, yet another branded podcast produced by Gimlet Creative, is a design show that is sponsored by Adobe. The latest episode looks at the pros and cons of designing for disability and inclusivity and how these important choices can shape the way that people operate in the world. You can listen and subscribe to Wireframe on the Gimlet Creative website.
Three episodes we like from Wireframe:
Social Media Branding Conferences
Rick Mulready’s The Art of Paid Traffic Podcast describes itself as the “go-to business podcast for people who want actionable online marketing advice from real experts (zero fluff, guaranteed).” Each month, the social media expert host takes listeners through a range of pertinent topics, from Facebook Ads editing tools to creating foolproof sales funnels, and everything in between. You can listen and subscribe to the Art of Paid Traffic Podcast on Rick Mulready’s website.
Three episodes we like from The Art of Paid Traffic Podcast:
- 5 Simple Ways to Write Better Copy with Kristy Fanton
- Is Facebook Messenger for You?
- Strategy Session: Troubleshooting a “Failed” Webinar Funnel
Each week, host Tyler Anderson presents Casual Fridays, a podcast produced by the social media strategy firm by the same name. Recent branding topics featured on the podcast include Millennial engagement, implementing strategic content marketing plans, Instagram viewing strategies, storytelling, and much more. You can listen and subscribe to Casual Fridays on its website.
Three episodes we like from Casual Fridays:
- How to Market Your Business with Chatbots
- Creating Content Your Audience Cares About
- Growth Hacking: How to Run Structured Growth Tests
Currently, in its third season, bi-weekly podcast, Community Signal, is a show dedicated to the professionals working in and shaping the online community landscape. Host, Patrick O’Keefe, is the author of Managing Online Forums, and, in each episode provides a deep insight about the positive and negative results brands have when engaging with their customers. You can check out Community Signal’s listening and subscription options on its website.
Three episodes we like from Community Signal:
- Build Something People Care Enough to Get Angry About
- News Membership as a Community Model
- The State of Online Community as a Career
DigitalMarketer, an organization that has made it its mission to educate the digital marketers, branding experts, and content creators of the online world, has a show entitled The DigitalMarketer Podcast. In each episode, hosts Garrett Holmes and Jenna Snavely interview experts on important branding and digital marketing topics, including skyscraper content-building, brand identity, storytelling, and more. You can listen and subscribe to The DigitalMarketer Podcast on iTunes and Stitcher.
An episode we like from the DigitalMarketer Podcast:
- Episode 21: Dominic Cummins, Founder @ RightMind, Inc. on How to Hire the Right Candidate the First Time
Today’s digital marketers and branding experts know that Pinterest is both a great resource for inspiration and brand engagement. But, as with all social media platforms, it takes quite a bit of practice to make the system work for and with brands. Host Jeff Sieh exposes listeners to a variety of Pinterest strategies by introducing them to expert guests and cutting-edge hacks that presented with brand awareness in mind. You can listen and subscribe to Manly Pinterest Tips on its website.
Three episodes we like from Mainly Pinterest Tips:
- Understanding Tailwind Tribes with Alisa Meredith
- Cleaning Habits and Creating Margins with Erik Fisher
- Importance of Masterminds with Anthony Witt
With hundreds of thousands of listeners per month, Marketing Made Easy Podcast is a useful show for branding experts, social media marketers, business owners, and creatives. Each week, host Amy Porterfield, takes listeners through a range of pertinent and engaging topics, such as binge-worthy content creation, clarifying brand messages, ideal customer avatar identification, and much more. You can listen and subscribe to Marketing Made Easy Podcast on iTunes.
Three episodes we like from Marketing Made Easy:
- How to Identify Your Ideal Customer Avatar
- The Power of the P.S. Strategy
- 7 Steps to Pre-Selling Your Course
Produced by Social Media Examiner, Social Media Marketing Podcast is a weekly, 45-minute podcast that features insightful interviews from the most powerful and forward-thinking social media marketing and branding experts around. For even more content from Social Media Examiner, be sure to check out Social Media Marketing Talk Show and their video documentary The Journey. You can listen and subscribe to Social Media Marketing podcast on its website.
Three episodes we like from Social Media Marketing Podcast:
- How to Create Ads that Move People to Action
- How Artificial Intelligence is Changing Marketing
- How to Get Customers to Evangelize Your Business
Advanced Facebook marketing guru, Jon Loomer, hosts the Social Media Pubcast, a show that takes a deep dive into the latest trends and best Facebook branding strategies and practices. With over 100 episodes to binge on, branding experts are sure to get all of their burning Facebook-related questions answered, from blog post engagement tips to Facebook Ads scaling. You can listen and subscribe to the Social Media Podcast with Jon Loomer on the show’s website.
Three episodes we like from The Social Media Pubcast with Jon Loomer:
Social Pros Podcast, a show that was most recently named the ‘best podcast’ at the Content Marketing Awards, gives listeners an insider’s look at how the globe’s biggest brands handle their social media practices. Hosted by Jay Baer of Convince & Convert and Adam Brown of Salesforce, this weekly podcast provides branding professionals with valuable insight on the most successful social media-related strategies used to date. To listen and subscribe to Social Pros Podcast, visit its website.
Three episodes we like from Social Pros Podcast:
- How to Create a Social Media Attention System
- 4 Answers You Must Answer to Succeed on YouTube in 2019
- How Influencer Marketing Powers B2B Social Media
Social Zoom Factor, a podcast that implores its listeners to “stop listening to the social media and digital marketing gurus,” is a show that focuses in on common sense branding tactics, strategies, and plans. The podcast, which is hosted by Pam Moore, covers a broad range of topics, with the most recent ones being social media budget approval, Facebook feed changes, and social media marketing agency partnership tips. You can listen to and download Social Zoom Factor on its website.
Three episodes we like from Social Zoom Factor:
- The Reason Why Your Social Media Delivers No ROI in 2018
- Facebook Messenger 101: The What, How, and Why of Facebook Messenger in Business
- Top 10 Marketing Myths for 2018
The Support Ops Hangout has posted over 150 episodes that bring listeners through a range of social media customer experience tips that are geared to brands big and small. For a peek into the podcast’s most classic shows, peruse its “Best Of” list. You can listen to the Support Ops Hangout podcast on the Support Ops website.
Three episodes we like from the Support Ops Hangout:
Social media marketing coach, Madalyn Sklar, hosts #TwitterSmarter, a podcast that focuses in on the best tips and tricks for optimized Twitter branding and account management. Since the podcast first launched in 2015, it has built a listener base that includes 112 countries. You can listen and subscribe to #TwitterSmarter on iTunes, Soundcloud, Stitcher, Google Play and iHeartRadio.
Three episodes we like from #TwitterSmarter:
- How to Create Compelling Content with Rebekah Radice
- How to be FUN on Twitter with Kami Huyse
- Embracing Twitter with Christin Kardos
With over 300 episodes currently in the can, 99% Invisible is one of the longest-running design podcasts on the airwaves. Each episode dives deep into a new, intriguing design story, including guerilla art installation, utility markings, ghost plants, and more. Each episode also comes with a complementary article, with a full archive that can be viewed here. You can access subscription links on the 99% Invisible website.
Three episodes we like from 99%:
Host of Creative Pep Talk, freelance illustrator, Andy J. Miller, says that his podcast “is designed to help you make a good living, making great art.” With that promise, Creative Pep Talk listeners are treated to a range of topics that would inspire even the most left-brained branding experts to tap into their creative sides. You can access the full archive of Creative Pep Talk on Soundcloud.
Three episodes we like from Creative Pep Talk:
- 5 Steps to Finding Your Style with Darren Booth
- For When You Feel Like Giving Up
- How to Find Your Gift
The Creative South Podcast is a show that makes it its mission to bring listeners raw, unfiltered conversations with the most forward-thinking minds in the design and branding worlds. In addition to top designers, the hosts at Creative South also interview developers, writers, comedians, chefs, and more. You can listen to episodes of Creative South Podcast on its website.
Three episodes we like from Creative South Podcast:
Powerhouse design hub, The Futur, plays home to a handful of important design and brand-oriented podcasts that give its listeners insider looks at the current topics that matter most. Peruse The Futur’s full roster of podcasts and all recent episodes by visiting its website.
Three podcasts we like from The Futur:
- Eternal Optimist with Handle Eugene
- Logo Inspirations with John Rudolph
- First Client Meeting Sales Call
Branding experts seeking out an earnest, straightforward view into the minds of designers need look no further than the Honest Designers Show. The podcast, which is presented by Design Cuts, aims to bridge communication gaps seen in typical corporate structures so that even the most unimaginative marketers can leave inspired and empowered to communicate with their design teams. Access subscriptions links for the Honest Designers show on its website.
Three episodes we like from the Honest Designers Show:
Hosted by new design icon, Tobias van Schneider, NTMY the Show (short for the Nice to Meet You Show) features interviews with the hottest and most innovative minds currently molding the design, advertising, and branding spheres. You can listen and subscribe to NTMY the Show on iTunes and Soundcloud.
Three episodes we like from NTMY the Show:
The Observatory, a podcast presented by Design Observer and AIGA, is a show that takes an in-depth, hard-hitting approach to the world’s most eye-opening stories–all through the lens of design. The podcast is getting ready to celebrate its 100th episode. To access the archive and get insightful show notes for each episode, be sure to visit the Design Observer website.
Three episodes we like from the Observatory:
Groundbreaking Revision Path describes itself as “an award-winning weekly interview podcast that focuses on showcasing some of the best Black graphic designers, web designers, and web developers from all over the world.” Each week, host Maurice Cherry delivers a new interview to listeners that puts a spotlight on the most unique minds in the branding, design, advertising, and marketing spheres. Listen to episodes and access subscription links on the Revision Path website.
Three episodes we like from Revision Path:
Supply chain software firm, Lumi, presents the design and branding-oriented show, Well Made. Hosted by the company co-founder Stephan Ango, the podcast features interviews with a broad range of talented and imaginative minds that are working hard to innovate brand awareness. You can listen and subscribe to Well Made on iTunes.
Three episodes we like from Well Made:
- Picking the Right Swatch with Nicole Gibbons
- Changing Retail with Hilary Milnes
- Unbranding Your Pantry with Tina Sharkney
Personal Branding Podcasts
Social media and branding guru, Gary Vaynerchuck, hosts the #AskGaryVee Show Podcast, a listener call-in show with a massive and loyal following. In each episode, Vaynerchuck, otherwise known as “Gary Vee,” responds to listener phone calls and puts forth raw, unfiltered, and in-your-face advice on all things personal branding. You can listen and subscribe to the #AskGaryVee Show Podcast on Stitcher, iTunes, and Soundcloud.
Three episodes we like from the #AskGaryVeeShow Podcast:
- How to Start and Agency in 2019
- 10 Tips Around Starting and Growing a Business
- 99% of You Aren’t Replying to Comments and Its Killing You
The BRAND New You Show – A Personal Branding and Digital Branding Podcast, is a weekly podcast hosted by digital branding mentor, Ryan Rhoten. In each episode, Rhoten promises to help “you establish and elevate your personal brand online so you can grow their influence, amplify your online reputation and ultimately impact your career.” You can listen and subscribe to episodes of the BRAND New You Show on its website.
Three episodes we like from the Brand New You:
Happy Melly, a group that brands itself as a “happiness organization” that works to inject happiness into workplaces worldwide, produces a podcast by the same name. In this weekly show, host Sam Mednick interviews a wide range of professionals about their unique experiences of infusing happiness into their personal brands. You can listen and subscribe to Happy Melly on iTunes and Stitcher.
Three episodes we like from Happy Melly:
Britney Gardner hosts the Know, Like & Trust Show Podcast “a podcast where we explore the world of personal branding and how to build your know like and trust factor up for ultimate business success.” In each episode installment, Gardner takes listeners through a series of topics, which all focus in on personal brand philosophies, business strategy, and more. Visit the Know, Like & Trust Show website to get access to subscription links and bonus content.
Three episodes we like from the Know, Like & Trust Show Podcast:
- Four Reasons You Can’t Afford to Ignore Instagram
- Using Systems to Build Relationships
- Brand Your Landscape into Action
Boasting over 15.5 million downloads to date, the Lead to Win podcast is a valuable resource for the savvy businessperson who is aiming to transform their personal brand into something special. Recent episodes include topics like new product creation, deadline delivery, team management, upper limits, and more. Subscribe and listen to Lead to Win on Apple Podcasts.
Three episodes we like from Lead to Win:
Innovative personal branding expert Lewis Howes hosts Lewis Howes’ Entrepreneur Podcast, a show that boasts a truly unique guest roster, representing a healthy helping of media, sports, art, and business. Recent interviewees include Tony Hawk, Nikki and Brie Bella, Gary Vaynerchuk, and Ryan Holmes. To access podcast subscription links, visit Lewis Howes’ website.
Three episodes we like from Lewis Howes’ Entrepreneur Podcast:
Personal branding guru Amanda Littlejohn hosts Package Your Genius, a weekly podcast which focuses on providing clarity to entrepreneurs’ biggest professional goals. To access bonus content, be sure to check out Amanda Littlejohn’s insightful show notes. You can listen and subscribe to Package Your Genius on Stitcher, iTunes, and Sound Cloud.
Three episodes we like from Package Your Genius:
Chad Barnier, host of the Personal Brand Podcast, describes his show as being one for “impact-driven entrepreneurs.” Each episode consists of a hard-hitting interview with an entrepreneur who has much to teach from their own personal branding trials and tribulations. You can listen and subscribe to the Personal Brand Podcast with Chad Barnier on Stitcher.
Three episodes we like from the Personal Brand Podcast with Chad Barnier:
Expert branding consultant, Bernard Kelvin Cline hosts the Personal Branding Podcast, a show that features interviews with a range of diverse guests, covering pertinent topics, such as rebrands, project management, and maintaining relevancy in organizations. Listen to the podcast and access subscription links on Bernard Kelvin Cline’s website.
Three episodes we like from Personal Branding Podcast:
- How to Start a Business as a Marketing Consultant
- Art is Priceless
- How to Stay Relevant in Your Field as You Age
LGBTQ business strategist, Jenn T. Grace hosts the Personal Branding for the LGBTQ Professional Podcast. With over 100 weekly episodes in the can, the podcast offers a robust archive of rich resources for LGBTQ entrepreneurs or those working with LGBTQ-centered brands. Listen and subscribe to Personal Branding for the LGBTQ Professional Podcast on iTunes and Stitcher.
Three episodes we like from Personal Branding for the LGBTQ Professional Podcast:
- Build Your Brand by Following Your Intuition with Rick Clemons
- Kicking Ass and Taking Names with Stacey A. Cross
- How to Establish Your Personal Brand with Intention with Jennifer Brown
Author and personal branding expert, Tim Davis, host Personal Branding Mastery, a podcast that provides real estate professionals with the tools they need to build strong, memorable personal brands. You can listen and subscribe to Personal Brand Mastery on Google Play, Stitcher, and iTunes.
Three episodes we like from Personal Branding Mastery:
Youpreneur, a personal branding-focused podcast hosted by Chris Ducker, organizes each episode into one of four categories: building, marketing, monetizing, and growth. Each and every installment features an interview with a notable entrepreneur or businessperson, padded with expert insight from the marketing guru host. To listen to Youpreneur and access subscription links, visit the Youpreneur website.
Three episodes we like from Youpreneur:
- How I’m Taking My P2P Philosophy to the Next Level
- Creative Personal Brand Content Marketing with Andrew and Pete
- Why Personal Brand Influencers Should Never Stop Learning
You University is a “Personal Branding podcast where your most important job is to be the head marketer for the brand called YOU.” Hosted by Michael Peggs, each episode gives listeners valuable insight into the minds of the most relevant and engaging entrepreneurs around. You can listen and subscribe to You University on Stitcher.
Three things we like from You University | The Personal Branding Podcast:
- How to Live an Intentional Life w/Aaron Walker
- The Courage to Pursue Your Dream Job w/Crystal Marsh
- How to Master Your Mindset w/Warren Ryan
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