This week we have an interview with John Leckie, one of our nonprofit digital asset management customers. John is Executive Producer of the Digital Media Group for World Vision. World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice.
World Vision has launched a new campaign called Child Health Now, which is an effort to end preventable child deaths from things like diarrhoea, malaria and pneumonia.
Rande Simpson: John, how long have you been using a Merlin digital asset management system?
John Leckie: Since about 1995.
Rande Simpson: Is your digital asset management system hosted or managed by internal IT staffs?
John Leckie: We have a hosted DAM system.
Rande Simpson: What type of digital assets do you store in your Merlin?
John Leckie: We store mostly photos, but there is a small selection of video clips and magazine PDFs.
Rande Simpson: How many users access your Merlin?
John Leckie: We have about 1,200 World Vision staff members.
Rande Simpson: Is Merlin used internally or do you allow access outside the World Vision organization?
John Leckie: Our digital asset management system is only accessible by World Vision Staff.
Rande Simpson: How do you use your digital asset management system?
John Leckie: The Merlin is our main tool to share photos across the World Vision partnership. The photos supplied by communications staff are accessible to the roughly 50,000 staff members. The photos are linked to stories, and both are used for donor communications, media, magazine, web, etc. We can tell the stories of the people we serve around the world better when the staff has one easy place to access photos.
Rande Simpson: How has the Merlin digital asset management system helped your organization?
John Leckie: Having all the images stored in one place allows the staff to search for exactly what they need, without spending a lot of time searching or tracking down photos.
Posted by Rande Simpson
Photo by Jon Warren/World Vision