If you’re a content manager or lead copywriter, you know how much weight you carry for the team as the brains behind market-facing materials such as blogs, brochures, webpages, and many other forms of content. Still, plenty of smart content professionals managing these moving pieces have yet to utilize their digital asset management software to its full potential. They may store content and digital assets within the digital walls, but they aren’t making the most of their intelligent DAM system and everything it has to offer.
Some of the most useful ways content teams can leverage DAM software include:
- Content organization and access
- Content performance analysis
- Content ideation and reuse
- Content creation strategy
It’s crucial that you and your team can rely on a single, centralized tool for managing your digital library as you produce high-quality content for your brand. DAM software is that tool, but you’re missing out on what makes it so useful if you fail to leverage its power to encourage content reuse, facilitate new content ideation, report on content usage and performance, and inform strategic content decisions.
Digital asset management is not just about storing content. DAM enables you to maximize the potential of digital assets and improve your team’s ability to collaborate and produce great content.
DAM for Content Organization & Access
The first lesson you learn through digital asset management implementation is that DAM software is designed to help store and manage your digital assets. But now, you know it does much more than that. For those in charge of overseeing the content creation process, organization and attention to detail are paramount to success. DAM systems are capable of keeping enormous libraries of images, photos, videos, logos, and other digital assets safe, well-organized, and easily accessible. DAM systems not only house assets, but also use metadata, tags, keywords, and brilliant AI to enable lightning-fast content searching.
This is invaluable for busy teams and companies with growing digital asset libraries, such as large nonprofits with photos from years of fundraising events, or healthcare organizations with images that must be sorted through to meet industry regulations. An accessible, well-kept database of assets will always improve collaboration and speed up content creation processes.
Dam for Content Analysis
The importance of regular content auditing and analysis is often overlooked, but understanding how your content is used will inform future content creation and strategic decisions. The best DAM solutions include enhanced reporting and analytics capabilities. Avoid wasting time and energy creating content that won’t deliver the best results. Instead, leverage the power of DAM reporting and review content usage and performance data to understand what works well with your audience. Then, use that information to support both your content strategy and business goals.
Maintaining a data-driven mindset as a member of a creative team will ultimately lead to higher engagement from those consuming your content. You’ll be better equipped to develop effective content when you establish KPIs around success and revisit the performance data of existing content to optimize future assets.
DAM for Content Brainstorming
There’s an abundance of thought that goes into content development, so content managers must utilize every tool at their disposal to maintain brand consistency while controlling budgets, allocating resources, and improving processes and team efficiency. DAM systems aid creativity when it’s time to produce new assets and are useful through every stage of the content lifecycle. It’s crucial that the DAM–your centralized digital asset repository–supports content storage, management, reuse, and creation that also enhances your creative team’s workflows through integrations.
All creative and marketing professionals can agree that content creation is a laborious process and often times a piece passes through many hands before it’s market-ready. With so much collaboration, controlling asset versions, streamlining content production, maintaining brand consistency, approving created content, establishing content workflows, and managing content access use are mission-critical. You can use your DAM for publishing, posting, or distributing content to different channels for both external and internal company needs. All of these DAM capabilities give you more power over your content strategy and enable scalable content creation without the headaches.
How are you making the most of your DAM software to sustain effective content creation?
Discover more ways to use digital asset management to your advantage and explore intuitive DAM solutions from MerlinOne by scheduling a demo today.