How Does a DAM Help with Hospital Marketing Efforts?

The biggest struggles of any digital marketing effort is the assembling of campaign assets, managing the workflow/approval process, and then determining how that content will be shared, distributed, or published. If your Marketing, Public Relations, or Hospital Foundation does not work in a centralized fashion then you run the risk of wasting time locating assets, delaying opportunities to share them, or quite possibly delivering  the wrong/outdated version of an asset.

To avoid these problems the deployment of a DAM (Digital Asset Management solution) will allow you to take control of how assets are catalogued, managed, and accessed within a single repository.

So what can a DAM Solution actually do?

• • Centralized Environment
    A centralized DAM provides a single platform for users to preserve, share, version, or expire assets with the knowledge everything lives in one place and can be easily located.

• • Reduction in Duplicative Assets
    A DAM helps in the reduction of duplicate photos and other assets. Without the deployment of a centralized system, assets live on file servers, drives, disc media, or more often personal computers. There is no way to avoid or even know if there are multiple copies of the same file.

• • Maximize Asset Control
    Maintaining control of your assets. With a DAM software solution, you know who is using what file and where they are using it. Model releases can be attached to files for rights management. Sensitive material may be restricted for certain uses. Images with limited usage can be set to expire.

• • Shared Environment
    A major benefit of a centralized DAM software solution is creating an easily accessed shared environment. Instead of sharing assets through drives, disc media, ftp drops, or email, users can quickly locate assets, put them in fundraising campaigns and share cross departments or offices (no matter if across the hall or around the world).

• • Collaborative Workflows
    Depending on your role of marketer, creative, photo editor or media editor, the campaign elements can be accessed, edited, versioned, approved then distributed in a repeatable workflow process.

• • Efficient Back-up of Data
    Data security problems are eliminated with a DAM. A central repository can be easily backed-up. If you choose a SaaS model, your vendor should be keeping multiple copies of your data.

David Farrell
Marketing Manager

Email: dfarrell@MerlinOne.com
Phone: 617.328.6645

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