Fast and Efficient Distribution of Rich Media helps World Vision meet their Fundraising Goals
Ingesting assets individually or in batches and distributing them in a fast, easy and efficient manner is one of the core and basic functions of a digital asset management (DAM) system.
For a not-for-profit organization whose purpose it is to provide care and assistance for those around the globe needing help during a crisis, a DAM can be a lifeline. Fundraising is a critical part of their operations so they have the means to provide the supplies and staff to help out. And telling the story is key to fundraising.
Getting images, videos and stories from a disaster area can be especially challenging. But for World Vision this is now much easier because of their hosted Merlin DAM.
According to John Leckie, executive producer of Digital Media Centre, “World Vision would not have had the success of donations after the Haiti earthquake if they did not have a centralized DAM where content was uploaded and distributed 24 hours a day.”
World Vision employs a creative staff of more than 250 around the world reporting stories, photos, and videos during emergencies. Their job is to get the word out to the rest of the world. Merlin made it a whole lot easier.
Fast distribution to news sources, international marketing departments, government reporting and the World Vision web was made easy with Merlin’s browser upload form and ftp drops and automatic resizing on output for the varied content uses.
Within minutes, sometimes even seconds, the world witnessed the crisis because of World Vision’s Merlin DAM and financial help was on the way.