Appeal to the Senses- Embracing the Power of Video Marketing

By Logan Fleck - Last updated

I think for many marketers, embracing or let me say incorporating video into your marketing strategy sounds a bit daunting. Heck, it does for me too as I always thought it required a large budget, a signed-off script, and a ton of time that, well, I just never seemed to have. However, what I learned last week at Content Marketing … Read More

Merlin Top Performer in Digital Asset Management Category

By David Farrell - Last updated

Quincy, MA April 17- MerlinOne Digital Asset Management solution was ranked as a high performer in the crowd sourced G2 Crowd Spring 2018 report. MerlinOne also won the coveted “Users Love Us Award”. The report, based on the responses of real users, helps businesses make the best digital asset management technology buying decision. “MerlinOne has been recognized as a High … Read More

What is Deaccessioning?

By David Farrell - Last updated

What is Deaccessioning? A DAM Specific Deaccessioning Definition Deaccessioning, now that is a technical term typically not used in a Digital Asset Management (DAM) environment. Have you heard of the term “Deaccessioning” as it relates to the content in your Digital Asset Management system?  It is a term that is well-known to curators of museum collections. It describes the process … Read More

15 Digital Asset Management (DAM) Tips To Get You Started: How DAM Drives Efficiency And Transparency

By Fergal Glynn - Last updated

Digital Asset Management (DAM) continues to help organizations across every industry improve efficiency and transparency. But where do you begin if you’re selecting your first DAM system? Or replacing a legacy system? We want to share with you 16 top tips for selecting a DAM system that have helped guide our customers through the DAM selection process. Table of Contents … Read More

Image Editing Tips for Marketers & Publishers: Evolve Your Imaging Workflow

By Fergal Glynn - Last updated

Back in the film days workflows involved few people, and very direct communications. A concept would generate an assignment, a “known” photographer would go out and interpret the situation and rolls of film would show up, best case in a day or two. The film would then be sent out to a lab for processing, and a day or two … Read More

Digital marketing best practices guide

By David Farrell - Last updated

How DAM is revolutionizing marketing Evaluating Digital Asset Management Software Vendors: 50 expert insights on how Digital Asset Management is changing the face of marketing. 6 things you need to know to stay ahead of the game in 2018 Understand how consumers are searching for and finding information about brands: The Ultimate List of Marketing Statistics How innovators are redefining … Read More

MerlinOne Announces Product Expansions and Record-Setting Growth

By David Farrell - Last updated

Boston, January 10, 2018 – MerlinOne, the leading enterprise-grade digital asset management solution, announced today that 2017 saw year-over-year growth in new recurring revenue top 320 percent. “Our sustained growth is a direct result of a customer base that is passionate about building experiences that engage their audience, and a team here at MerlinOne that is devoted to their success,” … Read More


By Fergal Glynn - Last updated

MerlinOne, the leading DAM platform for sophisticated marketers, has been recognized as a representative vendor in Forrester’s “DAM Vendor Landscape” report. Forrester identifiedMerlinOne as a representative vendor in their category of DAM vendors that best fit the most common use cases, details the market dynamics that application development and delivery (AD&D) pros should be aware of, and provides recommendations on how … Read More

What’s on Marketing’s Mind? A study of marketer’s priorities for 2018 and beyond…

By Fergal Glynn - Last updated

This is the first in a multipart series that presents the results of MerlinOne’s key priorities for marketers survey.   Marketing’s role has changed. And it’s likely to keep changing. How are marketing leaders navigating the disruption? Toward the end of every year, I ask our customers, CEOs, CMOs, authors and other experts from a variety of industries and backgrounds … Read More

Digital Asset Management User Adoption

By Cecile - Last updated

Sponsored by Henry Stewart, DAM New York 2017 is the world’s largest conference dedicated to digital asset management. The show features experts, experienced archivists, and DAM implementers from a wide range of industries. MerlinOne is fortunate enough to have several of our customers presenting in various panels. User adoption is one of the most commonly-shared challenges companies face as they … Read More