What is Marketing Resource Management? Definition of MRM, Best Practices, and More

By Angela Stringfellow - Last updated

Marketing resource management is an overarching term that refers to software and technology solutions, now largely cloud-based, that help manage and centralize your marketing collateral. Definition of Marketing Resource Management Marketing resource management, or MRM, is the software infrastructure that supports marketing operations– that is, the delicate balance of technology, creative and logistic processes, and your team, to execute marketing … Read More

50 Informative Healthcare Marketing Presentations on Digital, Mobile, Branding & More

By Angela Stringfellow - Last updated

Healthcare marketing continues to evolve as healthcare itself evolves. Marketers must analyze trends and prepare for the future to beat the competition, win consumers’ trust, and connect providers and consumers in innovative ways. Healthcare marketers also face the challenges that arise as patients conduct their own research, browse online, and read reviews before making any decisions. To meet these challenges, healthcare … Read More

Anatomy of a Successful Brand Manager: Background & Experience, Top Industries & Employers, Salary, and More

By Angela Stringfellow - Last updated

Brand managers are tasked with managing all identity aspects of a product or service, as well as overseeing advertising and marketing initiatives to ensure that they’re in line with the brand’s identity and messaging. The nature of the role requires frequent interfacing with other roles and departments including research, product development, marketing, external creative agencies, and more, so it’s imperative … Read More

Most Important Traits of Successful Chief Digital Officers: 50 Expert Insights on the Skills and Characteristics That Make a Dynamic, Effective CDO

By Angela Stringfellow - Last updated

The Chief Digital Officer (CDO) is a C-suite role that’s gaining in prominence among enterprises, as more companies appoint qualified professionals to lead the charge in digital transformation and forge the digital path ahead. The CDO role first emerged several years ago, and some thought leaders say the role is a transitional one that may fade from prominence as organizations … Read More

Brand Management Tips: 50 Expert Resources for Better Brand Management

By Angela Stringfellow - Last updated

Successful brand management is vital when it comes to conveying the desired image of your product and company to consumers. It is proper brand management that tells your company’s story and establishes consumers’ perception of you. But, brand managers know that there is much more to it than that. It is creating relationships, delivering outstanding experiences, managing brand reputation, monitoring … Read More

What is a Brand Manager? A Definition of a Brand Manager, Essential Skills, Best Practices, and More

By Angela Stringfellow - Last updated

Brand managers play an integral role in bringing a company’s products and services to the forefront, developing a brand identity, and ensuring product-market fit.  In the digital world, a brand manager’s responsibilities are complex and multi-faceted, demanding experienced, talented professionals who are up to the challenging task of overseeing the growth of a brand. A Definition of a Brand Manager … Read More

Most Important Traits of Successful Brand Managers: 50 Expert Insights on the Skills and Characteristics That Make a Great Brand Manager

By Angela Stringfellow - Last updated

Brand managers have an integral role in the modern enterprise, and the role is a complex one, encompassing fostering trust in the brand, managing the brand’s reputation, determining product-market fit, developing marketing and advertising strategies, and more. A brand manager works collaboratively with marketing teams, public relations, strategic management, graphic design, and other departments – thus, an understanding of each … Read More

What is Knowledge Management? Definition of KM, Best Practices, and More

By Angela Stringfellow - Last updated

For nearly three decades, knowledge management (KM) has been a documented and integral part of building organizations and businesses that run smoothly. Today, knowledge management is increasingly reliant on digital asset management (DAM) to facilitate the seamless organization and discoverability of knowledge within the growing vault of information modern companies maintain. Definition of Knowledge Management  The classic, concise, and still-accurate … Read More

50 Brand Positioning Examples (Plus Valuable Tips for Better Brand Positioning)

By Angela Stringfellow - Last updated

Brand positioning is all about differentiating your brand from all of your competitors to leave a lasting impression on your target audience. When crafting your brand positioning strategy, your goal is to create brand associations in consumers’ minds so they perceive your brand as being favorable and different. Effective brand positioning requires a complete understanding of your target consumer, your … Read More

Most Overlooked Productivity Hurdles for Graphic Designers: 50 Expert Tips and Insights on Common Productivity Challenges Facing Graphic Designers and How to Overcome Them

By Angela Stringfellow - Last updated

Graphic designers have to overcome a slew of productivity hurdles on a daily basis. From missing design assets to frequent distractions, repetitive processes that end up taking up too much of your valuable time, and more. Fortunately, most of these challenges have readily available solutions. We set out to pinpoint the most commonly overlooked productivity hurdles today’s graphic designers face, … Read More