Most Important Traits of Successful Chief Digital Officers: 50 Expert Insights on the Skills and Characteristics That Make a Dynamic, Effective CDO

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The Chief Digital Officer (CDO) is a C-suite role that’s gaining in prominence among enterprises, as more companies appoint qualified professionals to lead the charge in digital transformation and forge the digital path ahead. The CDO role first emerged several years ago, and some thought leaders say the role is a transitional one that may fade from prominence as organizations … Read More

Brand Management Tips: 50 Expert Resources for Better Brand Management

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Successful brand management is vital when it comes to conveying the desired image of your product and company to consumers. It is proper brand management that tells your company’s story and establishes consumers’ perception of you. But, brand managers know that there is much more to it than that. It is creating relationships, delivering outstanding experiences, managing brand reputation, monitoring … Read More

What is a Brand Manager? A Definition of a Brand Manager, Essential Skills, Best Practices, and More

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Brand managers play an integral role in bringing a company’s products and services to the forefront, developing a brand identity, and ensuring product-market fit.  In the digital world, a brand manager’s responsibilities are complex and multi-faceted, demanding experienced, talented professionals who are up to the challenging task of overseeing the growth of a brand. A Definition of a Brand Manager … Read More

Most Important Traits of Successful Brand Managers: 50 Expert Insights on the Skills and Characteristics That Make a Great Brand Manager

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Brand managers have an integral role in the modern enterprise, and the role is a complex one, encompassing fostering trust in the brand, managing the brand’s reputation, determining product-market fit, developing marketing and advertising strategies, and more. A brand manager works collaboratively with marketing teams, public relations, strategic management, graphic design, and other departments – thus, an understanding of each … Read More

What is Knowledge Management? Definition of KM, Best Practices, and More

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For nearly three decades, knowledge management (KM) has been a documented and integral part of building organizations and businesses that run smoothly. Today, knowledge management is increasingly reliant on digital asset management (DAM) to facilitate the seamless organization and discoverability of knowledge within the growing vault of information modern companies maintain. Definition of Knowledge Management  The classic, concise, and still-accurate … Read More

50 Brand Positioning Examples (Plus Valuable Tips for Better Brand Positioning)

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Brand positioning is all about differentiating your brand from all of your competitors to leave a lasting impression on your target audience. When crafting your brand positioning strategy, your goal is to create brand associations in consumers’ minds so they perceive your brand as being favorable and different. Effective brand positioning requires a complete understanding of your target consumer, your … Read More

Most Overlooked Productivity Hurdles for Graphic Designers: 50 Expert Tips and Insights on Common Productivity Challenges Facing Graphic Designers and How to Overcome Them

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Graphic designers have to overcome a slew of productivity hurdles on a daily basis. From missing design assets to frequent distractions, repetitive processes that end up taking up too much of your valuable time, and more. Fortunately, most of these challenges have readily available solutions. We set out to pinpoint the most commonly overlooked productivity hurdles today’s graphic designers face, … Read More

What are Brand Identity Guidelines?

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Brand identity and its accompanying guidelines are more than slapping a logo onto your content. They’re more than a PDF to outline whether you follow AP Style or the Chicago Manual of Style. Indeed, brand identity guidelines define your brand’s public and private image, and help influence your customer experience through every touchpoint.  What Are Brand Identity Guidelines? There is … Read More

Top Healthcare Marketing Trends 2018: Content Marketing, Patient-Focused Marketing, Marketing Technology Trends, and More

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Like any industry, healthcare has its share of challenges, and healthcare marketers are always striving to make an impact on consumers and influence public sentiment about not only their respective companies, but the industry as a whole. That’s where healthcare marketing trends come in; marketers need to be aware of the trends and what the competition is up to in … Read More

Digital marketing best practices guide

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How DAM is revolutionizing marketing Evaluating Digital Asset Management Software Vendors: 50 expert insights on how Digital Asset Management is changing the face of marketing. 6 things you need to know to stay ahead of the game in 2018 Understand how consumers are searching for and finding information about brands: The Ultimate List of Marketing Statistics How innovators are redefining … Read More