The Chief Digital Officer (CDO) is a C-suite role that’s gaining in prominence among enterprises, as more companies appoint qualified professionals to lead the charge in digital transformation and forge the digital path ahead. The CDO role first emerged several years ago, and some thought leaders say the role is a transitional one that may fade from prominence as organizations … Read More

Successful brand management is vital when it comes to conveying the desired image of your product and company to consumers. It is proper brand management that tells your company’s story and establishes consumers’ perception of you. But, brand managers know that there is much more to it than that. It is creating relationships, delivering outstanding experiences, managing brand reputation, monitoring … Read More

Brand managers play an integral role in bringing a company’s products and services to the forefront, developing a brand identity, and ensuring product-market fit.  In the digital world, a brand manager’s responsibilities are complex and multi-faceted, demanding experienced, talented professionals who are up to the challenging task of overseeing the growth of a brand. A Definition of a Brand Manager … Read More

Brand managers have an integral role in the modern enterprise, and the role is a complex one, encompassing fostering trust in the brand, managing the brand’s reputation, determining product-market fit, developing marketing and advertising strategies, and more. A brand manager works collaboratively with marketing teams, public relations, strategic management, graphic design, and other departments – thus, an understanding of each … Read More

For nearly three decades, knowledge management (KM) has been a documented and integral part of building organizations and businesses that run smoothly. Today, knowledge management is increasingly reliant on digital asset management (DAM) to facilitate the seamless organization and discoverability of knowledge within the growing vault of information modern companies maintain. Definition of Knowledge Management  The classic, concise, and still-accurate … Read More

Brand positioning is all about differentiating your brand from all of your competitors to leave a lasting impression on your target audience. When crafting your brand positioning strategy, your goal is to create brand associations in consumers’ minds so they perceive your brand as being favorable and different. Effective brand positioning requires a complete understanding of your target consumer, your … Read More

Brand identity and its accompanying guidelines are more than slapping a logo onto your content. They’re more than a PDF to outline whether you follow AP Style or the Chicago Manual of Style. Indeed, brand identity guidelines define your brand’s public and private image, and help influence your customer experience through every touchpoint.  What Are Brand Identity Guidelines? There is … Read More

Like any industry, healthcare has its share of challenges, and healthcare marketers are always striving to make an impact on consumers and influence public sentiment about not only their respective companies, but the industry as a whole. That’s where healthcare marketing trends come in; marketers need to be aware of the trends and what the competition is up to in … Read More