Brand Assets: How to Identify and Leverage Brand Assets

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Creating valuable brand assets is just the first step in arming your marketing and sales teams with the resources and collateral they need to engage and inform prospects and close deals. If you’re not able to easily identify brand assets, and your team members can’t easily locate them, all the effort you put into developing those high-quality assets is for … Read More

50 Healthcare Marketing Conferences and Meetups to Attend in 2018 & 2019

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If you’re part of the ever-growing – and ever-evolving – healthcare marketing sphere, then you know just how important it is to stay ahead of the curve. This can mean everything from staying abreast of the latest government policy shifts to developing a keener understanding of the needs of your customer base, to schooling yourself on the most cutting-edge internet marketing … Read More

20 Experts Reveal the Most Important Skills for Creative Directors to Develop to Grow Their Careers & Salary

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The role of a creative director is a multi-faceted one, requiring professionals to have a host of traits and skillsets that enable them to develop and execute innovative ideas, effectively lead teams, coordinate projects, and measure results. But what does it take for creative directors to advance in their field, taking on increasingly challenging projects and responsibilities, while growing their … Read More

5 Digital Asset Management Experts You Should Know

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When it comes to digital asset management, there are a few widely recognized thought leaders who set the tone and hold considerable power in shaping the industry. If you’re trying to keep up with the latest happenings in DAM, learn about the current best practices for digital asset management, emerging technologies that promise to make DAM better than ever, and … Read More

Top 50 Tools For Healthcare Marketers

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Healthcare marketers find themselves facing a completely different landscape from ten years ago. You had your traditional sales funnels and did your best to find the target audience most receptive to the healthcare products or services your company or client was offering. Fast-forward to the present, and you’re now faced with tracking digital efforts as well. It’s not just about … Read More

What Does a Chief Digital Officer Do?

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The title of Chief Digital Officer (CDO), sometimes called a Chief Digital Information Officer (CDIO), may seem self-descriptive – they manage digital information, right? – but the everyday reality is that the job, responsibilities, and developing roles of a CDO are many and ever-evolving. The Definition of a Chief Digital Officer Years ago, when digital was just getting off the … Read More

34 Marketing Pros Reveal the Areas with the Most Underrated and Overrated Marketing ROI (and What You Should Do About It)

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Today’s marketing pros have a plethora of options when it comes to marketing channels, strategies, and tactics. That’s not always a good thing, though, as dabbling in a little bit of everything can lead to a “jack of all trades, master of none” situation. To get the best results from marketing initiatives, some companies opt to excel in a few … Read More

Brand Positioning Statements (with 6 Examples)

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Screenshot via jetBlue In a marketing world where everything seems to have been done not just once, but times ad nauseam, your brand positioning statement has never been more important. This is your chance to shine. Your chance to set yourself apart from the competition. Your chance to position yourself. Your key to success. What your brand positioning statement is … Read More

35 Branding Experts and Marketing Pros Reveal the Most Important Ingredient in a Successful Branding Strategy

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Your brand strategy is a crucial element in connecting with and communicating your message to your target audience. It ties in to your customer’s needs, creating those powerful emotional connections that leave your audience wanting to learn more. It’s often also a powerful differentiator, serving to set your company apart from the competition. With your brand strategy playing such an … Read More

What is Marketing Resource Management? Definition of MRM, Best Practices, and More

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Marketing resource management is an overarching term that refers to software and technology solutions, now largely cloud-based, that help manage and centralize your marketing collateral. Definition of Marketing Resource Management Marketing resource management, or MRM, is the software infrastructure that supports marketing operations– that is, the delicate balance of technology, creative and logistic processes, and your team, to execute marketing … Read More