Top Project Management Tools for Creative Teams

Top 50 Project Management Tools for Creative Teams

By Angela Stringfellow - Last updated

Decades ago, talk of implementing “systems” in the workplace often meant manual processes. But today, companies large and small are leveraging high-tech software to create, manage workflows, collaborate, and more. These tools have become essential for many industries, but in the ever-evolving creative industries, tools and software solutions make it possible to optimize and streamline operations that would otherwise be … Read More

Digital Asset Management for Video: Tips & Best Practices

Top 50 Branding Podcasts You Should be Listening To

By Angela Stringfellow - Last updated

We are currently living in the golden age of branding opportunity; before the past decade companies could only engage their customers in a handful of ways, but with the rise of social media and recent technological innovations, smartly-positioned brands can live, quite literally, in the pockets and purses of their clientele. But, just because opportunity is abundant, doesn’t mean that … Read More

The Best Branding Conferences for 2019

Top 50 Branding Conferences to Attend in 2019

By Angela Stringfellow - Last updated

Did you know that, according to Forbes, 64% of consumers make a purchase after viewing a branded social video? It’s a statistic that may not surprise the savviest of marketing experts, but it’s also one that reveals the value systems of today’s consumers. Clearly, we are now living in a day and age in which brands have 24/7 access to their … Read More

Top 50 Brand Management Tools

By Angela Stringfellow - Last updated

Brand management is no small job. From staying consistent across all deliverables and channels, to keeping up on social media, to nurturing the customer experience, to managing your brand reputation, it’s a complex undertaking with a lot of moving parts. Luckily, there are tools to make the task a little easier – not just for brand managers, but creative and … Read More

50 Must-Read Branding Blogs for Marketers & Brand Management Professionals

By Angela Stringfellow - Last updated

If you’re a marketer who is looking to brush up on all things branding related, then we have good news. There’s a wealth of ultra-helpful, current, and free content that can be accessed anytime, anywhere – even when you’re far away from your office. These days, many branding blogs are offering up valuable information on all aspects of the branding universe, … Read More

24 Healthcare Marketing Pros Share the Industry’s Biggest Content Strategy & Execution Mistakes

By Angela Stringfellow - Last updated

Healthcare organizations increasingly turn to content to power marketing initiatives across websites, blogs, social media, video, and beyond. However, healthcare marketing is a unique niche, with patient privacy and regulatory considerations influencing marketing efforts, most companies struggle to keep pace with the latest healthcare marketing trends. What’s more, healthcare marketers are daunted with having to work harder than ever before to … Read More

What is Brand Consistency (and Why Does It Matter)?

By Angela Stringfellow - Last updated

Brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time. Consistency means your target audience is being exposed to core messages, visual branding, and other brand elements repeatedly, which can help to solidify brand recognition. Here’s a closer look at brand consistency and why it’s important for brands.  Definition of Brand … Read More

Healthcare Marketing Trends: The Concepts Tools & Trends Disrupting Healthcare Marketing in 2018 & Beyond

By Angela Stringfellow - Last updated

Healthcare is a heavily regulated industry, which poses some unique challenges for healthcare marketers. But that’s not to say that healthcare marketing isn’t making leaps and bounds. On the contrary, healthcare marketers are tapping into innovative ways to leverage the latest tools and technologies without risking compliance. To gain some insight into how the healthcare marketing field is evolving and … Read More

21 Marketing Pros Reveal Most Important Consideration Companies Overlook When Building Their MarTech Stack

By Angela Stringfellow - Last updated

Building a MarTech stack can be a complicated process for companies of all sizes. After all, it’s not just enterprises that are managing a variety of touchpoints across a multitude of marketing channels, and for smaller marketing teams, managing all those moving parts is impossible without the aid of marketing automation and other MarTech tools. Beyond the need to manage … Read More

What is MarTech & How Does the DAM Fit In?

By Angela Stringfellow - Last updated

Marketing is a function that relies increasingly on technology, and as more technology tools emerged to meet the needs of modern marketing, these Marketing Technology tools have collectively become known as MarTech. The blended name concept is one that has cropped up in other sectors as well, such as DevOps (Development Operations), a term used in the world of software … Read More