Scope creep isn’t unique to content marketing teams, but it is a rather prevalent issue in the content marketing world. Left unchecked, scope creep can leave your team burnt out, stressed, and performing at less-than-peak performance. At the end of the day, no one’s happy – your staff, management, and ultimately, your client are all negatively impacted by scope creep. … Read More
21 Creative Professionals Share the Most Important Question a Creative Brief Should Answer (But Frequently Doesn’t)
A creative brief is a crucial first step in any creative endeavor, whether you’re undertaking a digital photography project, designing a logo, or developing your next big advertising campaign. There are many important elements that go into an effective creative brief – from objectives and target audience to any brand assets needed, deliverables, and more – so it’s not out of … Read More
Biggest Productivity Hurdles for Luxury Brand Managers (and How to Overcome Them)
Brand managers for luxury brands face some unique challenges. Your brand image plays a crucial role in the value perception in the minds of your customers – some might even say your brand identity is everything in the luxury marketplace. It’s what makes consumers willing to spend hundreds of times more for a handbag from Dolce & Gabbana than they’d otherwise … Read More
Appeal to the Senses- Embracing the Power of Video Marketing
I think for many marketers, embracing or let me say incorporating video into your marketing strategy sounds a bit daunting. Heck, it does for me too as I always thought it required a large budget, a signed-off script, and a ton of time that, well, I just never seemed to have. However, what I learned last week at Content Marketing … Read More