Digital Asset Management Innovation: 50 Expert Tips and Insights on Challenges and Solutions in DAM Software and Systems, the People Component, and the Future of DAM

Digital asset management solutions are becoming more innovative and useful every day, thanks to technology advancements such as Big Data and analytics, artificial intelligence, better integration with existing platforms, and other improvements. It’s not yet a perfect technology, and the coming years are likely to bring even more sophisticated capabilities and functionality. To gain some insight into some of the … Read More

Mapping Out Your Digital Asset Management Strategy: Expert Tips & Advice on the Most Important Considerations Companies Should be Thinking About

If you’re thinking about adopting a digital asset management solution, it’s time to start thinking about mapping out your digital asset management strategy. From configuring workflows, assigning and managing asset ownership, and creating a taxonomy that fosters findability, to fostering user adoption and measuring results, there are many things to think about as you begin the process of mapping out … Read More

Evaluating Digital Asset Management Software Vendors: 50 Expert Insights on Mistakes to Avoid and Tips for Success

With a variety of digital asset management software solutions to choose from, finding the right solution to meet your organization’s needs can be overwhelming. From ease of use to search capabilities, organizational hierarchies, collaboration, and other features and functionality, there’s a lot to consider when it comes to evaluating and selecting a DAM software. To avoid the most common mistakes … Read More

DAM thought leader Fergal Glynn featured on MarTechExec

MerlinOne’s Head of Marketing, Fergal Glynn, was recently featured on the MarTechExec blog. Fergal was highlighted alongside other Digital Asset Management thought leaders on Why Digital Asset Management has Become a Must-Have for Marketing Teams. Taking DAM from Tactical to Strategic Fergal highlights 7 key areas vendors need to focus on in order to mature from being just another file … Read More

How a DAM Can Help Marketing Leaders Unite Teams

As a marketing leader or CMO, does it get harder for you to share and collaborate on content each year, or easier? Many marketing teams are decentralized and even if they aren’t physically separated themselves, the teams and agencies they collaborate with are. How do you share lots of content between these groups? I mean, LOTS OF CONTENT, not a … Read More

Save time with a DAM!

To most users of a DAM, saving time is the most apparent benefit. You are on deadline. It is an important project and everyone is relying on you. When you started you felt sure there was plenty of time, and you were going to do a great job. Today, not so much. The first image you needed was the original … Read More

Top 5 DAM Benefits

Did you ever want a quick list of general DAM benefits? Here’s our list of the Top 5 DAM benefits. We all have digital photos and other assets like PDFs, Word docs, videos, graphics and more on our laptops or phones or tablets, and we do just fine as individuals organizing our the corporate files we create (well, sometimes…). So … Read More

DAM vs DropBox vs Box vs CMS… Who needs a DAM?

“I have Dropbox or Box, or we keep files in our CMS. Why do I need a DAM?” That’s a fairly common question, so let’s use old-school analogies to explain this problem. DropBox is like a really big file cabinet: you have a bunch of folders with hopefully clear names, arranged alphabetically, and when you need something in one of … Read More

5 things to know about Analytics with Digital Asset Management

So, you have a Digital Asset Management system and you’ve been using it for a while. The list of things you probably want to know includes such things as who is using the assets in the DAM, where are they being published, and who is uploading assets into the DAM. You may want to be able to find out more … Read More