In a world of ever-growing digital assets, digital asset management (DAM) is essential to the efficient structure, organization, retrieval, and access of files held by an organization, educational institution, or company. Definition of Digital Asset Management There are many ways to describe DAM but in a nutshell, digital asset management is an organization or company’s method of storing and organizing … Read More
Most Overlooked Productivity Hurdles for Graphic Designers: 50 Expert Tips and Insights on Common Productivity Challenges Facing Graphic Designers and How to Overcome Them
Graphic designers have to overcome a slew of productivity hurdles on a daily basis. From missing design assets to frequent distractions, repetitive processes that end up taking up too much of your valuable time, and more. Fortunately, most of these challenges have readily available solutions. We set out to pinpoint the most commonly overlooked productivity hurdles today’s graphic designers face, … Read More
DAM Vs MAM: The difference between Digital Asset Management and Media Asset Management
The difference between a DAM and a MAM: What Digital Asset Managers and other marketers need to know If you ever thought about trying to understand the difference between Digital Asset Management (DAM) and Media Asset Management (MAM) then this post is for you. I will explain: What DAMs and MAMs have in common The difference between Digital Asset Management … Read More
Digital Asset Management Innovation: 50 Expert Tips and Insights on Challenges and Solutions in DAM Software and Systems, the People Component, and the Future of DAM
Digital asset management solutions are becoming more innovative and useful every day, thanks to technology advancements such as Big Data and analytics, artificial intelligence, better integration with existing platforms, and other improvements. It’s not yet a perfect technology, and the coming years are likely to bring even more sophisticated capabilities and functionality. To gain some insight into some of the … Read More
Mapping Out Your Digital Asset Management Strategy: Expert Tips & Advice on the Most Important Considerations Companies Should be Thinking About
If you’re thinking about adopting a digital asset management solution, it’s time to start thinking about mapping out your digital asset management strategy. From configuring workflows, assigning and managing asset ownership, and creating a taxonomy that fosters findability, to fostering user adoption and measuring results, there are many things to think about as you begin the process of mapping out … Read More
Evaluating Digital Asset Management Software Vendors: 50 Expert Insights on Mistakes to Avoid and Tips for Success
With a variety of digital asset management software solutions to choose from, finding the right solution to meet your organization’s needs can be overwhelming. From ease of use to search capabilities, organizational hierarchies, collaboration, and other features and functionality, there’s a lot to consider when it comes to evaluating and selecting a DAM software. To avoid the most common mistakes … Read More
DAM thought leader Fergal Glynn featured on MarTechExec
MerlinOne’s Head of Marketing, Fergal Glynn, was recently featured on the MarTechExec blog. Fergal was highlighted alongside other Digital Asset Management thought leaders on Why Digital Asset Management has Become a Must-Have for Marketing Teams. Taking DAM from Tactical to Strategic Fergal highlights 7 key areas vendors need to focus on in order to mature from being just another file … Read More
The Secret Diary of Sarah Carney – Age 38 3/4 – the cost of not giving a DAM
Jan 20. Dear Diary: Our CMO decided that the case study we did on Acme Corp. should finally go live tomorrow, with a special landing page and lots of photos. Sarah ran the photo shoot, but she is not at her desk? Panic! I just realized she is on vacation this week. Had unpleasant meeting with CMO and we will … Read More
How a DAM Can Help Marketing Leaders Unite Teams
As a marketing leader or CMO, does it get harder for you to share and collaborate on content each year, or easier? Many marketing teams are decentralized and even if they aren’t physically separated themselves, the teams and agencies they collaborate with are. How do you share lots of content between these groups? I mean, LOTS OF CONTENT, not a … Read More
Save time with a DAM!
To most users of a DAM, saving time is the most apparent benefit. You are on deadline. It is an important project and everyone is relying on you. When you started you felt sure there was plenty of time, and you were going to do a great job. Today, not so much. The first image you needed was the original … Read More