MerlinOne’s Head of Marketing, Fergal Glynn, was recently featured on the MarTechExec blog. Fergal was highlighted alongside other Digital Asset Management thought leaders on Why Digital Asset Management has Become a Must-Have for Marketing Teams. Taking DAM from Tactical to Strategic Fergal highlights 7 key areas vendors need to focus on in order to mature from being just another file … Read More
The Secret Diary of Sarah Carney – Age 38 3/4 – the cost of not giving a DAM
Jan 20. Dear Diary: Our CMO decided that the case study we did on Acme Corp. should finally go live tomorrow, with a special landing page and lots of photos. Sarah ran the photo shoot, but she is not at her desk? Panic! I just realized she is on vacation this week. Had unpleasant meeting with CMO and we will … Read More
In a DAM, Speed is all that Matters
We are all impatient. Especially when sitting in front of a computer: waiting for the answer to your question is just no longer tolerable. We are all used to <1 second response times from Google, and we are mostly OK when the thing we are looking for is on page 5 of the results. Google has trained us, and we … Read More