Visual media is a must for today’s companies. Photos, images, and other visual assets are essential for capturing the attention of modern consumers, who are bombarded with thousands of messages every day. As such, companies are faced with managing a growing volume of images that are used across social media, email, websites, advertisements, and more. Companies are increasingly turning to … Read More
Digital Decay: Understanding Digital Decay, Its Impacts on Modern Business, and Best Practices for Preserving Digital Assets and Data
The commercial use of hard disk drives began way back in 1957. Since this time, digital storage has grown exponentially in both capacity and use. Countless millions now rely on their personal information being kept in a digital format. Companies, governments, and many other organizations also now focus heavily on computerized systems, and many organizations have migrated entirely (or almost … Read More
The History of Digital Content [INFOGRAPHIC]
Most people know that the volume of digital information in the world is growing exponentially. In fact, 90% of the digital data that exists worldwide today was created within the last two years – and 2.5 quintillion bytes of digital data are created each and every day. Today, we consume vast quantities of digital content by reading website articles, browsing … Read More
DAM Vs MAM: The difference between Digital Asset Management and Media Asset Management
The difference between a DAM and a MAM: What Digital Asset Managers and other marketers need to know If you ever thought about trying to understand the difference between Digital Asset Management (DAM) and Media Asset Management (MAM) then this post is for you. I will explain: What DAMs and MAMs have in common The difference between Digital Asset Management … Read More
Digital Archivist Salary: Pay Rates for Digital Asset Managers & Archivists
The question “if digital asset managers and digital archivists are key to a successful DAM implementation what are their typical salaries?” got me thinking. I recently came across an email set by the Henry Stewart DAM conference group. Henry Stewart conferences are a great resource for digital archivists and those wanting to learn all things about DAM and I have … Read More
50 Best Tips, Presentations, and Resources on Digital Asset Management Best Practices
The digital transformation didn’t just affect the ways in which everyone does business; it also created a need for managing digital assets in an efficient, secure way. Digital asset management (DAM) is essential for marketers, creatives, and other professionals who need an efficient solution for getting content to market and engaging their audiences faster and better. There are various schools … Read More
The Secret Diary of Sarah Carney – Age 38 3/4 – the cost of not giving a DAM
Jan 20. Dear Diary: Our CMO decided that the case study we did on Acme Corp. should finally go live tomorrow, with a special landing page and lots of photos. Sarah ran the photo shoot, but she is not at her desk? Panic! I just realized she is on vacation this week. Had unpleasant meeting with CMO and we will … Read More
The Four C’s of DAM
There’s a familiar parable about some men and an elephant. You’ve almost certainly heard it before: these guys approach an elephant in the pitch black night to figure out what it might be. One finds the leg and decides it’s a tree, another feels the trunk, another the tail, another a tusk. Each decides that the elephant is something different … Read More
Digital Asset Management (DAM) Buyers Guide
What is Digital Asset Management? Digital asset management (DAM) is a process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include photos, music, videos, animations, podcasts and other multimedia content. A DAM will allow you to take control of how assets are catalogued, managed, and accessed within a single repository. DAM as … Read More
What is Digital Asset Management?
While a DAM is an archive, it is also much more than that. An “archive” implies old data. A DAM can contain current data, files that are being actively worked on. It can have workflows that allow for content to be modified, for users to be notified of content being available for approval. A DAM needs to be able to … Read More