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  • Communicating Brand Architecture
    July 1, 2021
    Brand Architecture: How Content Marketers Can Clearly Communicate Brand Architecture Copy
    As a content marketer, ensuring that content is on brand and in sync with the...
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  • Image of a woman typing on a laptop on MerlinOne's website
    February 10, 2021
    How to Utilize Your DAM Software for Effective Content Creation
    If you’re a content manager or lead copywriter, you know how much weight you carry...
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  • People Meeting Connection Social Networking Communication Concep
    December 12, 2019
    7 Essential Content Marketing Tactics to Acquire New Customers
    Content marketing is a tricky world to navigate. We’ve said it before and we’ll say...
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  • Your Brand. Wooden letters on the office desk
    November 6, 2019
    Everything You Need to Know About Brand Management
    Whether you’re a healthcare business, an apparel brand or a company that sells learning management...
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  • DIGITAL MARKETING new startup project MILLENNIALS Business team hands at work with financial reports and a laptop
    September 26, 2019
    6 Engagement Technologies That Can Save You Time, Energy & Money
    We currently live in an always-on digital world where the lights are never dim. Consumers...
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  • 25 Branding Experts Reveal the Most Important Ingredients for Creating a Great Brand Experience
    August 21, 2019
    25 Branding Experts Reveal the Most Important Ingredients for Creating a Great Brand Experience
    Creating a great brand experience starts with building a brand identity, but it doesn’t stop...
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  • August 16, 2019
    9 Must-Haves to Build a Brand Identity for Your Business
      Building a brand is about more than having a library of assets and an aesthetically...
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  • Great Typographic Logos: Tips, Design Considerations & Examples
    July 31, 2019
    Great Typographic Logos: Tips, Design Considerations & Examples
    Do you need a logo for your brand? Maybe you’re starting a whole new venture …...
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  • July 11, 2019
    Top 10 Hottest Content Marketing Techniques to Use This Summer
    Warm sea, fresh cocktails, all night disco party and sailing – it’s summer! Nine months...
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  • Image of a person writing in a notebook on MerlinOne's website
    June 27, 2019
    How to Use Design Thinking to Create Powerful Content Strategy
    Digital marketing professionals across the world all strive towards the same goal: to get inside...
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  • Graphic image of a person aiming a finger gun at a target on MerlinOne's website
    June 6, 2019
    What is the Brand Identity Prism (and How Can It Help Your Brand)?
    An idea first introduced by J. Kapferer way back in 1986, the brand identity prism,...
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  • May 29, 2019
    How to Create an Effective Branding Strategy for Promoting your Business
    In today’s competitive marketplace, there are thousands of businesses offering similar services or products as...
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  • 5 Brand Identity Examples Marketers Can Learn From
    May 23, 2019
    5 Brand Identity Examples Marketers Can Learn From
    Brand identity includes all the visual elements associated with your brand, from your logo and...
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  • May 20, 2019
    How To Keep A Consistent Brand Voice On Social Media
    It is necessary to understand that your business has its own persona. Every brand should...
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  • Tips & Tools for Creating Brand Perceptual Maps
    May 9, 2019
    Tips & Tools for Creating Brand Perceptual Maps
    Brand perceptual maps are valuable tools for visualizing consumers’ perceptions of your brand compared to...
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