An idea first introduced by J. Kapferer way back in 1986, the brand identity...
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In today’s competitive marketplace, there are thousands of businesses offering similar services or products... - Brand identity includes all the visual elements associated with your brand, from your logo...
- It is necessary to understand that your business has its own persona. Every brand...
- Brand perceptual maps are valuable tools for visualizing consumers' perceptions of your brand compared...
- If you've ever studied psychology (and perhaps even if you haven't), you're probably familiar...
- We are currently living in the golden age of brand identity, one that allows...
- As a content marketer, ensuring that content is on brand and in sync with...
- Decades ago, talk of implementing "systems" in the workplace often meant manual processes. But...
- A creative brief is a crucial first step in any creative endeavor, whether you're...
- We are currently living in the golden age of branding opportunity; before the past...
- Did you know that, according to Forbes, 64% of consumers make a purchase after viewing...
- Brand management is no small job. From staying consistent across all deliverables and channels,...
- Brand managers for luxury brands face some unique challenges. Your brand image plays a...
- Today, building your brand means understanding the full picture. Not only must you understand the...
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