“We never could have managed our volume of branded content today without Merlin.”

- Kristen Lainsbury, Director of Marketing and Creative Services at Providence College

Providence College DAM Case Study

Q&A with Joe Carr, Associate Vice President

University DAM case study

Merlin recently sat down with Joe Carr, Associate Vice President to learn more about how Merlin’s University DAM solution has impacted Providence College.

Providence College’s Division of Marketing and Communications works to develop and communicate the institution’s brand, while providing marketing and creative services that support all forms of print and digital messaging. Providence College has been a user of the MerlinOne DAM Solution since 2013, using the DAM to manage photo, print publication, web, and social media content.

Merlin: What are some benefits you’ve experienced with the deployment of MerlinOne’s DAM at Providence College?

Joe: “The introduction of metadata to the collection has been the most significant key to success, as it makes our digital assets searchable. Before MerlinOne, we stored our collection on DVDs, cross- referenced through catalogs and contact sheets. A searchable collection has increased efficiency, allowing for faster turn-around and a higher volume of brand-based collateral content.”
“Secondly, the centralized environment makes the management of archived assets available to our entire team – and outside collaborators – so that we can work efficiently and collaboratively.”
“Lastly, we have been able to create and manage more content than we thought possible before the deployment of Merlin.”

Merlin: What benefits does the Merlin DAM give you that you didn’t have before?

Joe: “MerlinOne has created a much-needed and highly valuable level of access to digital content, augmented by the valuable application of metadata to the collection and efficient centralized access. This type of access was not possible with the processes we used before MerlinOne came along.”

Merlin: What has been your experience with MerlinOne?

Joe: “The MerlinOne team is invested in our success. Knowledgeable personnel help us address issues, they provide valuable information, and suggest best practices that we can employ in our day- to-day work.”

View all success stories

Case Study Highlights

Download our University DAM Case Study to learn more about how Providence College has used the MerlinOne DAM to:

  • Collaborate and share content more efficiently between departments
  • Control access to content
  • Scale their content efforts
  • Save money and boost efficiency when creating and reusing content
Download Case Study

We value long-term relationships

Sign up for our newsletter.

Get best practices and industry advice delivered to your inbox every two weeks.