When most people think about digital asset management (DAM), they think about managing images, such as logos and other brand assets, stock photos, product photography, and the like. But failing to recognize the power of digital asset management for video means ignoring a crucial component of your digital content. Think about it: Much of the online world today is driven … Read More
Top 50 Branding Conferences to Attend in 2019
Did you know that, according to Forbes, 64% of consumers make a purchase after viewing a branded social video? It’s a statistic that may not surprise the savviest of marketing experts, but it’s also one that reveals the value systems of today’s consumers. Clearly, we are now living in a day and age in which brands have 24/7 access to their … Read More
Digital Asset Management Tips for Photographers
Photographers tend to be prolific creatives, with a single session often resulting in hundreds of proofs. Before you know it, your collection consists of thousands upon thousands of photos, which becomes increasingly difficult to manage as it grows. The challenge of storing, organizing, and accessing your digital photos is shared by amateur photographers and seasoned professionals alike, making effective digital … Read More
What is a Digital Asset Management System? Tips & Best Practices for Choosing and Maintaining a DAM
Getting frustrated with the time your team is wasting searching for – or recreating – digital assets, or tracking down need-to-know information about usage rights? It’s time to consider a digital asset management system. Here’s what you need to know about how to choose the right digital asset management system for your needs, as well as some best practices for … Read More
Why Digital Asset Management Systems are the Marketing Pillars of Truth
As digital commerce becomes more mainstream, the way that you manage the digital assets under your control will determine your future in the marketplace. You must first organize your assets in a way that allows for easy access. However, you must also learn to leverage the most out of your assets while securing their place in your infrastructure from malicious outside forces. … Read More
How to Fit a DAM System into a Creative Workflow
One of the biggest challenges in today’s workplace? Managing and coordinating wildly diverse teams, often with contributors spread across the country and even the world. How do you centralize your creative process? How do you stay efficient? How do you even stay organized? The real question isn’t how to fit your DAM system to your creative workflow, but rather in … Read More
Reasons Why Your DAM May Not Be Working the Way You Hoped
Let’s face it. Keeping all content sorted and easily accessible can be a challenge, especially for businesses with tens and hundreds of thousands of digital assets. That’s where a good digital asset management (DAM) system is invaluable. For businesses that have a ton of content, they really struggle in keeping all that content effectively organized. DAM’s are specifically designed to … Read More
Who Uses (or Should be Using) DAM Software?
Digital asset management software, otherwise known as DAM software, is essential in today’s business environment. Not only is it key to organizing and accessing your digital collateral (ex. logos), but it’s also the key to keeping those assets properly protected. So, who uses DAM software? What kinds of companies? What size of company? And, more importantly, should you be using DAM … Read More
Top 50 Brand Management Tools
Brand management is no small job. From staying consistent across all deliverables and channels, to keeping up on social media, to nurturing the customer experience, to managing your brand reputation, it’s a complex undertaking with a lot of moving parts. Luckily, there are tools to make the task a little easier – not just for brand managers, but creative and … Read More
The DAM System Adoption Hurdle: Getting Other Users Just as Excited as You Are
It is one thing to decide on a new digital asset management (DAM) system – it is quite another to expand the concept into a company-wide solution. Forward thinking firms are using DAM for just that, however, focusing the new process technology on better collaboration and workflow techniques. Despite these obvious advantages, implementing DAM can be troublesome without the appropriate … Read More