The Chief Digital Officer (CDO) is a C-suite role that’s gaining in prominence among enterprises, as more companies appoint qualified professionals to lead the charge in digital transformation and forge the digital path ahead. The CDO role first emerged several years ago, and some thought leaders say the role is a transitional one that may fade from prominence as organizations … Read More

Successful brand management is vital when it comes to conveying the desired image of your product and company to consumers. It is proper brand management that tells your company’s story and establishes consumers’ perception of you. But, brand managers know that there is much more to it than that. It is creating relationships, delivering outstanding experiences, managing brand reputation, monitoring … Read More

Brand managers play an integral role in bringing a company’s products and services to the forefront, developing a brand identity, and ensuring product-market fit.  In the digital world, a brand manager’s responsibilities are complex and multi-faceted, demanding experienced, talented professionals who are up to the challenging task of overseeing the growth of a brand. A Definition of a Brand Manager … Read More

Brand managers have an integral role in the modern enterprise, and the role is a complex one, encompassing fostering trust in the brand, managing the brand’s reputation, determining product-market fit, developing marketing and advertising strategies, and more. A brand manager works collaboratively with marketing teams, public relations, strategic management, graphic design, and other departments – thus, an understanding of each … Read More