Brand consistency is the delivery of brand messaging in line with the brand identity, values, and strategy over time. Consistency means your target audience is being exposed to core messages, visual branding, and other brand elements repeatedly, which can help to solidify brand recognition. Here’s a closer look at brand consistency and why it’s important for brands.  Definition of Brand … Read More

Healthcare is a heavily regulated industry, which poses some unique challenges for healthcare marketers. But that’s not to say that healthcare marketing isn’t making leaps and bounds. On the contrary, healthcare marketers are tapping into innovative ways to leverage the latest tools and technologies without risking compliance. To gain some insight into how the healthcare marketing field is evolving and … Read More

Building a MarTech stack can be a complicated process for companies of all sizes. After all, it’s not just enterprises that are managing a variety of touchpoints across a multitude of marketing channels, and for smaller marketing teams, managing all those moving parts is impossible without the aid of marketing automation and other MarTech tools. Beyond the need to manage … Read More

Marketing is a function that relies increasingly on technology, and as more technology tools emerged to meet the needs of modern marketing, these Marketing Technology tools have collectively become known as MarTech. The blended name concept is one that has cropped up in other sectors as well, such as DevOps (Development Operations), a term used in the world of software … Read More

It’s an exciting time to be in brand management for a variety of reasons. For one, brand managers far and wide are free to make use of ever-evolving Internet technology to connect with customers, research strategy, predict global trends, and of course, get to know one another. But, with all of this forward motion comes more and more pressure for … Read More

Creating valuable brand assets is just the first step in arming your marketing and sales teams with the resources and collateral they need to engage and inform prospects and close deals. If you’re not able to easily identify brand assets, and your team members can’t easily locate them, all the effort you put into developing those high-quality assets is for … Read More

If you’re part of the ever-growing – and ever-evolving – healthcare marketing sphere, then you know just how important it is to stay ahead of the curve. This can mean everything from staying abreast of the latest government policy shifts to developing a keener understanding of the needs of your customer base, to schooling yourself on the most cutting-edge internet marketing … Read More

The role of a creative director is a multi-faceted one, requiring professionals to have a host of traits and skillsets that enable them to develop and execute innovative ideas, effectively lead teams, coordinate projects, and measure results. But what does it take for creative directors to advance in their field, taking on increasingly challenging projects and responsibilities, while growing their … Read More

When it comes to digital asset management, there are a few widely recognized thought leaders who set the tone and hold considerable power in shaping the industry. If you’re trying to keep up with the latest happenings in DAM, learn about the current best practices for digital asset management, emerging technologies that promise to make DAM better than ever, and … Read More