Most Important Traits of Successful Chief Digital Officers: 50 Expert Insights on the Skills and Characteristics That Make a Dynamic, Effective CDO

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The Chief Digital Officer (CDO) is a C-suite role that’s gaining in prominence among enterprises, as more companies appoint qualified professionals to lead the charge in digital transformation and forge the digital path ahead. The CDO role first emerged several years ago, and some thought leaders say the role is a transitional one that may fade from prominence as organizations … Read More

Pennsylvania and New Jersey Electric Coops Select Merlin DAM

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Quincy, MA April 5-MerlinOne is pleased to announce that the Pennsylvania Rural Electric Association (PREA) selected the Merlin digital asset management system to organize their multi-media content. The Pennsylvania Rural Electric Association (PREA) serves as the unified voice for electric cooperatives in Pennsylvania and New Jersey. Together, these cooperatives represent more than 600,000 consumers in over 230,000 rural households, businesses … Read More

MerlinOne DAM passes penetration and application security test with flying colors

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Quincy, MA (April 3, 2018) – A third party penetration and application security test of MerlinOne’s High Security/HIPAA compliant SaaS digital asset management platform (DAM) was passed with flying colors, according to a report by Deadbolt Data Security, whose conclusion was: “the overall security profile of the environment is well‐implemented and resilient and that NONE of DeadBolt Data Security’s cyberattacks were … Read More

Brand Management Tips: 50 Expert Resources for Better Brand Management

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Successful brand management is vital when it comes to conveying the desired image of your product and company to consumers. It is proper brand management that tells your company’s story and establishes consumers’ perception of you. But, brand managers know that there is much more to it than that. It is creating relationships, delivering outstanding experiences, managing brand reputation, monitoring … Read More

Merlin Digital Asset Management System Selected by Arkansas Living

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Quincy, MA March 30-MerlinOne is pleased to announce that the Arkansas Living Magazine, published by The Electric Cooperatives of Arkansas, has chosen the Merlin digital asset management system to organize their multi-media content. Arkansas Living Magazine is Arkansas’ largest distributed consumer magazine with a circulation of 383,000 magazines delivered in home each month and over 950,000 readers. Merlin is a … Read More

What is a Brand Manager? A Definition of a Brand Manager, Essential Skills, Best Practices, and More

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Brand managers play an integral role in bringing a company’s products and services to the forefront, developing a brand identity, and ensuring product-market fit.  In the digital world, a brand manager’s responsibilities are complex and multi-faceted, demanding experienced, talented professionals who are up to the challenging task of overseeing the growth of a brand. A Definition of a Brand Manager … Read More

What is Image Management Software? Definition of Image Management Software, Benefits, Best Practices, and More

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Visual media is a must for today’s companies. Photos, images, and other visual assets are essential for capturing the attention of modern consumers, who are bombarded with thousands of messages every day. As such, companies are faced with managing a growing volume of images that are used across social media, email, websites, advertisements, and more. Companies are increasingly turning to … Read More

Most Important Traits of Successful Brand Managers: 50 Expert Insights on the Skills and Characteristics That Make a Great Brand Manager

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Brand managers have an integral role in the modern enterprise, and the role is a complex one, encompassing fostering trust in the brand, managing the brand’s reputation, determining product-market fit, developing marketing and advertising strategies, and more. A brand manager works collaboratively with marketing teams, public relations, strategic management, graphic design, and other departments – thus, an understanding of each … Read More

What is Digital Asset Management? Definition of DAM, Benefits, Best Practices, and More

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In a world of ever-growing digital assets, digital asset management (DAM) is essential to the efficient structure, organization, retrieval, and access of files held by an organization, educational institution, or company. Definition of Digital Asset Management There are many ways to describe DAM but in a nutshell, digital asset management is an organization or company’s method of storing and organizing … Read More

Winter Olympics: More than a Million Reasons to Love your DAM

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We love the role Digital Asset Management systems play in solving the problem of helping our users rapidly and easily handle photos, videos, text, PDF’s, and every kind of digital asset imaginable. The more objects the DAM has to deal with, the happier we get about doing something useful for our customers, many of whom are on tight deadlines! Imagine … Read More