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- Manage Assets
Digital asset management software is necessary for organizing, storing and retrieving rich media and managing digital rights and permissions.
- Manage Assets
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- Centralized Environment
A centralized DAM provides a single platform for users to preserve, share, version, or expire assets with the knowledge that everything lives in one place and can be easily located.
- Centralized Environment
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- Brand Management
A DAM is critical in maintaining control of your brand identity. You always know that the correct logo, corporate image or document is the one your users see.
- Brand Management
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- Maximize Asset Control
Rights management or asset usage compliance is critical. Knowing when and how you can use an asset can save you an unwanted lawsuit. Model releases can be attached to files for rights management. Sensitive material may be restricted for certain uses. Asset with limited usage rights can be set to expire.
- Maximize Asset Control
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- Reduction in Duplicative Assets
A DAM system helps in the reduction of duplicate photos and other assets. Without the deployment of a centralized system, there is no way to avoid or even know if there are multiple copies of the same file
- Reduction in Duplicative Assets
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- Track how and where Assets are used
With a DAM solution, you know who is using what file and where they are using it. You can get a report on popular searches or downloads so you know what are interested in.
- Track how and where Assets are used
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- Shared Environment
A major benefit of a centralized DAM solution is creating an easily accessed shared environment. Instead of sharing assets through drives, disc media, ftp drops, or email, users can quickly locate assets, put them in marketing campaigns and share cross departments or offices (no matter if across the hall or around the world).
- Shared Environment
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- Collaborative Workflows
Collaborative workflows are a huge benefit with a DAM. Depending on your role of marketer, creative, photo editor or media editor, the campaign elements can be accessed, edited, versioned, approved then distributed in a repeatable workflow process.
- Collaborative Workflows
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- Efficient Back-up of Data
Data security problems are eliminated with a secure DAM system. A central repository can be easily backed-up. Access privileges are maintained. If you choose a SaaS model, your vendor should be keeping multiple copies of your data.
- Efficient Back-up of Data
David Farrell
Marketing & Sales Manager
Email: dfarrell@MerlinOne.com
Phone: 508-723-4729
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