The Four C’s of DAM

There’s a familiar parable about some men and an elephant. You’ve almost certainly heard it before: these guys approach an elephant in the pitch black night to figure out what it might be. One finds the leg and decides it’s a tree, another feels the trunk, another the tail, another a tusk. Each decides that the elephant is something different … Read More

Digital Asset Management (DAM) Buyers Guide

What is Digital Asset Management? Digital asset management (DAM) is a process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include photos, music, videos, animations, podcasts and other multimedia content. A DAM will allow you to take control of how assets are catalogued, managed, and accessed within a single repository. DAM as … Read More

What is Digital Asset Management?

While a DAM is an archive, it is also much more than that. An “archive” implies old data. A DAM can contain current data, files that are being actively worked on. It can have workflows that allow for content to be modified, for users to be notified of content being available for approval. A DAM needs to be able to … Read More

Planning the migration to your new DAM

I have been involved in a lot of data migration in the past few months. There are a few things to consider before beginning the deployment of a new DAM system. It usually takes more effort and time than you realize. Plan realistically. You will need expertise within your own organization in order to successfully implement a new DAM. You … Read More

5 things to know about Analytics with Digital Asset Management

So, you have a Digital Asset Management system and you’ve been using it for a while. The list of things you probably want to know includes such things as who is using the assets in the DAM, where are they being published, and who is uploading assets into the DAM. You may want to be able to find out more … Read More

Managing the Digital Marketing Flood with DAM

The good old days of Marketing Marketing back when I first got into it in the early 90s was about creating a shiny dynamic online brochure called a website, making very expensive magazine ads, building spiffy trade show visuals, launching monthly mailers (ones that required stamps not internet connectivity), and following it all up with “cold /warm calls” to nurture … Read More

What is great customer support with DAM?

What sets apart the great from the good? Is it the best dam(n) software out there? Or is it the support that’s offered to go along with it? Reading the Manual. It may be a stereotype that men don’t ask for directions when they’re lost but it is true that 90% of us don’t read the user’s manual. We often … Read More

MerlinOne continues the tradition of making holiday wishes come true.

As 2015 comes to an end, all of us at MerlinOne would like to thank our loyal customers and vendors, and wish you all a wonderful holiday and a happy and healthy New Year! The strong partnerships we have with our customers allow us to give back to the community every year, and this holiday season we were able to … Read More

The power of Permissions in Digital Asset Management

There’s a huge amount of work that goes into adopting any sort of database management system. You have to get your content into it, you have to make sure your users can access the data, and you have to figure out how to categorize so that people can find the right content. Starting with Users There’s one step, however, that … Read More