Star Tribune Digital Asset Management Case Study
Q&A with The Star Tribune Team
Merlin recently sat down with several members of The Star Tribune Team to learn more about how MerlinOne’s Digital Asset Management solution has impacted the news organization.
Merlin: Which teams or departments in your company need to access the DAM?
Star Tribune: “Predominately our Newsroom needs access to Merlin, but our Promotion and internal Communication departments use it too. We also share data stored in our Merlin system with outside partners, but with filters applied so we can control what they are able to see. Some of our partners include an alternative weekly newspaper that is owned by our parent company, the local Associated Press bureau, our weather page provider, and our partner for prep sports websites.”
Merlin: What’s the single biggest problem that Merlin solves at your company?
Star Tribune: “Merlin is our primary live photo desk, as well as our photo and text archive. This includes all photos published since 1995 and digitized copies of our legacy (hardcopy) Newsroom photo archive, plus our our outtakes. Merlin also houses our text archive going back to 1986.”
Merlin: What were the top 3 goals your team had when implementing Merlin?
Star Tribune: “We needed to replace our existing photo archive, which had reached end-of-support status. We also needed a live photo desk and an easily accessible and searchable photo database. Integration of photo assignments, photo workflow processes, and making sure that the web and rich client versions were easy to use were extremely important to us. Later we added our text database to Merlin. We needed it to be as similar to the previous archive as we could get.”
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Case Study Highlights
- Increase efficiency and collaboration between internal teams and external partners
- Centralize their asset collection
- Create an historical archive of news stories going back decades