5 things to know about Analytics with Digital Asset Management

So, you have a Digital Asset Management system and you’ve been using it for a while. The list of things you probably want to know includes such things as who is using the assets in the DAM, where are they being published, and who is uploading assets into the DAM. You may want to be able to find out more … Read More

Managing the Digital Marketing Flood with DAM

The good old days of Marketing Marketing back when I first got into it in the early 90s was about creating a shiny dynamic online brochure called a website, making very expensive magazine ads, building spiffy trade show visuals, launching monthly mailers (ones that required stamps not internet connectivity), and following it all up with “cold /warm calls” to nurture … Read More

Hearst Newspapers Moving to MerlinOne’s SaaS DAM

Quincy, Jan 7-Hearst Newspapers will be moving all their daily newspaper properties’ stories, photos and PDF pages to the hosted Merlin digital asset management service.  Hearst publishes 15 dailies in cities including Houston, San Francisco, San Antonio and Albany. The Albany Times-Union, which had an on premise Merlin archive system, moved to the hosted Merlin service in 2009, where editors … Read More

World Vision International Adds MerlinOne’s Trax Assignment Module

Quincy, Jan 11-World Vision International has selected MerlinOne’s Trax assignment system to help manage it’s photography and video assignment requests globally. WVI Offices around the globe will have access to both their hosted Merlin digital asset management system and Trax. The Trax system is used to initiate and manage photo, multimedia, and graphic requests, manage staff workload and track deadlines. … Read More