MerlinOne Blog Healthcare Graphic 3

How does a DAM help with hospital marketing efforts?

The biggest struggles of any digital marketing effort is the assembling of campaign assets, managing the workflow/approval process, and then determining how that content will be shared, distributed, or published. If your Marketing, Public Relations, or Hospital Foundation does not work in a centralized fashion then you run the risk of wasting time locating assets, delaying opportunities to share them, … Read More

Merlin Digital Asset Management System Selected by the Council on Foreign Relations

Quincy, MA July 23- The Council on Foreign Relations, (CFR) an independent, nonpartisan membership organization, think tank and publisher, has selected Merlin digital asset management software for its DAM system to help with their digital media strategies. CFR is dedicated to being a resource for its members, government officials, business executives, journalists, educators and students, civic and religious leaders, and … Read More

It’s the content, stupid. Just ask GoPro if you don’t believe me. Or Red Bull.

When GoPro went public last year their IPO filings revealed the company’s ambition to leverage the success of their hardware business to enable “GoPro to become an exciting new media company.” Content created with the company’s popular action cameras is the centerpiece of GoPro’s marketing strategy. With nearly 3.2 million subscribers to the company’s YouTube channel, more than 8.8 million “likes” … Read More